Manager, Digital Strategy

Inizio Evoke; New York (NY); Remote; USD 70,000 - 85,000; Full time

Job summary

A global health communications agency is seeking a Digital Manager in New York. You will develop and execute digital strategies, manage omnichannel projects, and support client goals. The ideal candidate has 4+ years of experience in communications, strong leadership, and proficiency in digital tools. This remote position offers a salary range of $70,000 to $85,000 and exceptional benefits.

Benefits

Flexible work environment

401(k)

Tuition reimbursement

Medical and dental benefits

Qualifications

• 4+ years of communications or related omnichannel experience.
• Proven experience leading and managing digital projects.
• Experience managing client relationships and presenting strategies.

Responsibilities

• Lead updates on client calls, managing expectations and deliverables.
• Support and mentor junior team members.
• Develop and communicate strategies across omnichannel touchpoints.

Skills

Leadership

Client communication

Project management

Digital tools

Data analysis

Education

Bachelor's degree in communications, marketing, or related field

Tools

Google Analytics

HubSpot

WordPress

Mailchimp

Salesforce

Job description

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

About Us

Inizio Evoke Comms is a global, award-winning health communications agency that partners with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients. We deliver insights-driven public relations campaigns, policy programs, and initiatives that advance health and wellbeing around the world.

The Digital Manager plays a critical role in developing and executing digital and omnichannel strategies across client engagements, and serves as the daily client contact on digital team programs. You will work with senior team members to support client goals, managing projects such as multichannel campaigns, omnichannel change management strategies, webinar series, web or microsite development, and email campaigns. You are responsible for ensuring successful project delivery, tracking budgets, and managing daily project work. You are experienced in digital and omnichannel platforms and systems, managing client calls, driving project timelines, and resolving client asks.

This is a remote opportunity reporting into a Senior Vice President, Digital Strategy.

You Will

Client Partnerships

• Lead updates on client calls and communicate effectively to understand client goals, challenges, and needs
• Drive deliverables forward and manage expectations with clients
• Collaborate with senior digital team members to develop strategies and ensure alignment across all touchpoints
• Track and support project budgets, ensuring projects stay within scope and on track
• Coordinate daily client activities and deliverables with ownership over program management and outcomes
• Provide strategic input on omnichannel and digital strategies
• Ensure digital programs are compliant with relevant guidelines and legislation, e.g., FDA, ABPI, GDPR, etc.
• Leverage AI-powered analytics and automation tools to refine content personalization, optimize digital campaign performance, and improve audience engagement strategies
• Partner with Insights & Analytics to implement predictive AI models for campaign performance measurement and optimization

Leadership and Teamwork

• Support strategic internal plans, including driving organic growth, innovation, and capability building
• Lead on internal team presentations such as town halls or quarterly meetings
• Support and mentor junior team members, offering guidance on projects and contributing to their professional development
• Take the lead on certain aspects of internal team projects, encouraging a collaborative, innovative and positive work environment that inspires the team forward
• Encourage feedback and engage with team members to improve the quality and effect of insights and analytics deliverables
• Display an ongoing willingness to gain knowledge and contribute to the team

Effective Communication

• Bring an ability to create presentations and present client deliverables that define a clear path for successful client programs and campaigns
• Use feedback from managers and team members to improve communications and strategies
• Develop and communicate clear recommendations, ensuring consistency across omnichannel touchpoints (web, social, email, and search)
• Participate in client meetings, offering valuable insights and leading conversations to build trust and establish authority

Business Development

• Participate in new business brainstorming sessions and contribute to digital proposals, presentations, and RFPs
• Support the agency in evolving its digital and omnichannel capabilities by providing guidance on best practices, emerging trends, and new tools
• Identify opportunities for new business growth within existing client relationships by offering solutions that meet client needs

You Will Bring

• Bachelor's degree in communications, marketing, strategy, business, or a related field or equivalent experience
• 4+ years' communications or or related omnichannel experience (social, digital, CRM)
• Demonstrated experience leading and managing digital projects and campaigns across multiple channels (web, social media, email, search, etc.)
• Experience with digital tools and analytics platforms, including Google Analytics, Sprinklr, HubSpot, Mailchimp, WordPress, and Canva
• Familiarity with emerging practices in Generative Engine Optimization (GEO), including optimizing content for AI-driven search and answer engines
• Experience communicating, both written and verbal, with varying audiences including clients, our teams, and external partners
• Experience managing client relationships, presenting strategies, and executing campaigns across multiple channels
• Experience managing ability timelines, budgets, and resources
• Experience with tools such as Salesforce, Hubspot, Wordpress and automation tools like Marketo, Pardot or Eloqua
• Understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
• Passionate about healthcare and digital innovation, with an understanding of relevant industry regulations (e.g., FDA, GDPR, ABPI)

Inizio Evoke Comms provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Compensation

$70,000 — $85,000 USD

Don\'t meet every job requirement? That\'s okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you\'re excited about this role, but your experience doesn\'t perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.