Manager, Digital Shelf Strategy

Kraft Heinz; United States; Remote; USD 104,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401k

Flexible work arrangements

Job summary

Kraft Heinz is seeking a Digital Shelf Manager of Content & Capabilities to enhance our brands online across eCommerce platforms. You will lead content development, PDP work for innovation, renovation and LTO projects, and manage tools and ratings & reviews to elevate the digital shelf.

This remote-based, salaried role requires 3–5 years in eCommerce marketing or digital merchandising, a Business/Marketing degree, and strong cross‑functional collaboration. Travel 1–2 times/year.

Qualifications

• Bachelor’s Degree in Business, Marketing or similar function.

Responsibilities

• Manage Digital Shelf creative agency relationship and ensure timely delivery and project management.
• Manage content development and plug into marketing processes across innovation, renovation, LTO and Brand Positioning.
• Coordinate briefs from brand and manage project timelines.
• Coordinate creative reviews per Digital Shelf POV following BIC principles.
• Manage syndication to ensure content reaches retailer sites.
• Collaborate with retail teams to solve syndication issues across Innovation, Renovation and LTOs.
• Maintain content guidelines and adapt to retailer capabilities ensuring visibility and adherence.
• Manage tools and capability development for the digital shelf team.
• Handle BU Digital Shelf requests, plan actions, coordinate with agency, scope projects and timelines.
• Be SME for KHC visual content standards and development.
• Define content standards for MRHI, Supplementary Images, A+ Content and video.
• Manage redevelopment of visual content across the organization.
• Oversee redevelopment of visual content with BUs per standards.
• Define and measure new creative performance.
• Plan and manage syndication of new visual assets.

Skills

Cross-functional collaboration

Analytical thinking

Data-driven decision making

Strong communication

Self-motivated

Education

Bachelor’s Degree in Business or Marketing

Tools

PowerPoint

Excel

Job description

Job Description

The Digital Shelf Team’s mission is to drive organic growth for our Kraft Heinz brands by optimizing our shoppers’ experience across eCommerce retailers. We aspire to create thebest digital shelf experiencein the industry through a deep understanding of our brands, shoppers, and retailers.

As the Digital Shelf Manager of Content & Capabilities, you will play a crucial role in enhancing the online presence and performance of our products across digital platforms. You will be responsible for creating and managing engaging visual content, managing PDP development for innovation, renovation and LTO projects including visual content, written content and Ratings & Reviews, and managing the development and maintenance of key internal and external tech tools that are critical in driving efficiencies and elevating the KHC digital shelf.

Essential Functions & Responsibilities

• Manage Digital Shelf creative agency relationship and help answer questions, prioritize work, and ensure BIC creative delivery and project management
• Manage content development and plug into KHC marketing processes across all innovation, renovation, LTO and Brand Positioning projects
  • Manage brief from brand
  • Manage project timelines
  • Manage creative reviews from Digital Shelf POV and we are following BIC principles
  • Manage syndication process ensuring content reach retailer sites
  • Monitor and work with Digital Shelf retail teams to problem solve syndication issues across Innovation, Renovation and LTOs
• Maintain KHC Digital Shelf content guidelines, adapt guidelines to changing retailer capabilities and ensure continuous visibility and adherence across the organization
• Manage critical tools and capability development for totals digital shelf team
• Intake BU Digital Shelf requests and determine how and where Digital Shelf needs to action; Manage connectivity to agency, handle project scoping, and manage timelines
• Subject matter expert for KHC visual content standards and development
  • Work to define content standards across MRHI, Supplementary Images, A+ Content and video
  • Manage process and project to redevelop visual content across the org
  • Manage redevelopment of visual creative in partnership with BUs in accordance to defined standards
  • Define and manage measurement of new creative
  • Manage syndication process and plan for new visual creative assets

Expected Experience & Required Skills

• Bachelor’s Degree in Business, Marketing or similar function.
• 3-5 years of experience in eCommerce Marketing, Digital Merchandising, Sales or similar role.
• CPG experience preferred but not required.
• Proficiency in Microsoft Office tools like PowerPoint and Excel.
• Strong communication skills with ability to collaborate across many cross-functional teams and agency partners.
• Ability to analyze data, generate insights, and make data-driven recommendations.
• Demonstrates future-forward thinking and proactively identifies opportunities.
• Excellent organizational skills, ability to multitask, and work effectively in a fast-paced environment.
• Naturally inquisitive, highly driven, and very self-sufficient.

Work Environment & Schedule

This position is considered a Remote based role that can be performed from a home office. Additionally, this role requires a salaried, exempt schedule to best execute against customer and internal expectations.

Travel Requirements

• 1-2 trips per year (subject to change based on team/customer needs)

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$104,200.00 - $130,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and savingfor the future, we offer plans tailored to meet you and your family’s needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire aphysical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs

• Financial – 401k,Life, Accidental Death & Dismemberment, Disability

Location(s)

Employee’s Home - Geo

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.