Manager, Digital Product Operations

Apple, Inc.; Austin (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Apple, Inc. in Austin, TX is seeking a Manager of Digital Product Operations to lead a team of program managers, technical PMs, and business analysts.

You will drive end-to-end customer journeys across Apple Support app, Get Support web, and AI-powered self-service platforms, while partnering with product, engineering, and service operations. You will champion operational excellence, scale admin tools, and ensure day-one readiness for new products and global expansions, fostering an inclusive

Qualifications

• 7+ years in digital program/project management or related digital customer experience operations.
• Experience leading teams of program managers, technical PMs, or business analysts in a high-volume environment.
• Proven track record managing complex, cross-functional digital initiatives from concept through global launch.
• Strong written, verbal, and executive presentation skills with ability to influence partners.

Responsibilities

• Lead and coach a diverse team of program managers, technical PMs, and business analysts to drive excellence.
• Drive readiness and execution for major product introductions and digital releases across channels.
• Partner with Product Management and Engineering to integrate scalable rules engines and AI/self-service experiences.
• Establish cross-functional partnerships to evaluate requests, mitigate risk, and optimize journeys.
• Oversee end-to-end delivery of sustaining ops, updates, and localized workflows.
• Champion tooling improvements and workflow automation to scale productivity and ensure data integrity.
• Leverage analytics to identify bottlenecks, measure impact, and inform leadership.
• Represent the team in reviews and executive forums with clear, impactful communication.

Skills

Digital program management

Team leadership

Executive communication

Data analytics

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

MBA or MS preferred

Job description

Austin, Texas, United States Software and Services

Are you passionate about building seamless customer experiences and leading high-performing teams at the intersection of digital support and cutting-edge technology? The AppleCare Digital team is looking for an inspiring and driven Manager of Digital Product Operations to lead a team of Program Managers, Technical Product Managers, and Business Analysts. In this role, you will champion the digital experiences millions of customers rely on every day across the Apple Support app, Get Support web, and our next-generation conversational platforms. If you thrive on solving complex operational challenges, developing talent, and turning innovative technology into seamless customer journeys, we invite you to join us.

Description

As the Manager of Digital Product Operations, you will lead the team responsible for optimizing, scaling, and executing customer-facing support journeys across our primary digital support channels. You will serve as the strategic operational bridge connecting Product Management, Engineering, Content Strategy, Retail, and Service Operations to bring major product introductions, new feature integrations, and scalable customer experience optimizations to life. In this role, you will foster a collaborative, inclusive environment where your team is empowered to solve complex problems, evolve admin optimization tools, and ensure flawless day-one readiness for new Apple products and global service expansions.

Responsibilities

• Lead, coach, and inspire a diverse team of Program Managers, Technical Product Managers, and Business Analysts, fostering a culture of innovation, accountability, and operational excellence.
• Drive operational readiness and execution for major New Product Introductions (NPI), regular digital app releases, and global expansions across the Apple Support app, web, and conversational channels.
• Partner closely with Product Management and Engineering teams to integrate scalable business rules engines with next-generation conversational AI and LLM-powered self-service experiences.
• Establish strong cross-functional partnerships with key stakeholders (Retail, AppleCare, Content Strategy, Service Operations) to evaluate change requests, mitigate operational risks, and optimize end-to-end customer support journeys.
• Oversee the end-to-end delivery of high-priority sustaining operations, configuration updates, and localized self-service workflows.
• Champion tooling improvements, workflow automation, and process enhancements to scale team productivity and ensure data integrity across platforms.
• Leverage data analytics and performance metrics to identify operational bottlenecks, track cost efficiencies, measure customer sentiment, and inform leadership decision-making.
• Represent the digital operations team in cross-functional reviews and executive forums, communicating complex technical and operational topics with clarity and impact.

Minimum Qualifications

• 7+ years of experience in digital program/project management, technical product operations, or related digital customer experience operations, with a strong focus on web and iOS applications.
• Proven experience leading, mentoring, or managing teams of program managers, technical PMs, or business analysts in a dynamic, high-volume environment.
• Demonstrated track record of managing complex, cross-functional digital initiatives from concept through global operational launch.
• Strong written, verbal, and executive presentation skills, with the proven ability to influence technical, product, and business partners across organizations.
• Strong analytical and problem-solving skills, with experience using data to identify root causes, extract actionable insights, and measure business impact.

Preferred Qualifications

• Experience supporting conversational AI, virtual assistants, or LLM-driven self-service customer support experiences.
• Direct experience with digital customer service operations, omni-channel support workflows (chat, messaging, web, on-device app, and retail/in-person), or contact center technologies.
• Proven ability to partner effectively with engineering/IT teams on complex backend architectures, business rules engines, and data integrations.
• Experience managing high-velocity NPI (New Product Introduction) readiness and critical incident ticketing operations.
• Demonstrated expertise in workflow automation, administrative tooling evolution, and process optimization.
• Bachelor’s degree in Business, Computer Science, Engineering, Marketing, or equivalent practical experience; advanced degree (MBA or MS) is a plus.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
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Apple accepts applications to this posting on an ongoing basis.