Digital Content Manager

Winona State University; Winona (MN); On-site; USD 55,000 - 75,000; Full time

Job summary

Winona State University seeks a Digital Content Manager to lead the creation of digital storytelling across WSU blogs, website, email marketing and social media. Plan and develop content to support recruitment, retention and engagement, raising visibility and reinforcing the university mission.

The role requires coordinating with multiple departments, staying current with trends in digital storytelling and analytics, and guiding student workers involved in content creation.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, Journalism, Mass Communications, New Media, or related field.
• Two years of experience in social media marketing, digital communications, writing and editing.
• Strong interpersonal skills, both oral and written.
• Experience managing marketing or communications projects.
• Proficient with social platforms: Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.
• Demonstrated ability to create short-form video content and editing.
• Experience with analytics, planning, forecasting, and reporting.
• Able to learn and apply AI- and AEO-based marketing strategies.
• Strong communication and collaboration abilities.
• Knowledge of diverse cultures and populations.

Responsibilities

• Blog and social media content management; integrate university marketing strategies into digital communications.
• Plan, develop, and execute digital storytelling for WSU blog and social channels.
• Collaborate with Marketing and Communications; assist in projects across channels.

Skills

Social media marketing

Written communication

Project management

Analytics

Video production

AI-based marketing

Collaboration

Cultural awareness

Education

Bachelor’s degree in Marketing, Communications, English, Journalism, Mass Communications, New Media, or related field

Tools

CMS

Social media analytics tools

Video editing software

Job description

The Digital Content Manager leads content creation across official University digital platforms, such as WSU blogs, website, email marketing, social media. The Manager will plan, develop, and implement digital storytelling content across various channels to support the University’s recruitment, retention, and engagement activities; raise its public visibility; improve its image; and reinforce its mission, vision, and strategic goals with external and internal audiences. The Manager is tasked with keeping up to date with the latest trends and strategies related to digital storytelling and social media, as well as tracking and updating on the communication preferences of various University audiences. The position also serves as the digital storytelling and social media expert for the University, partnering and providing guidance to numerous departments, offices, and centers across the University as needed.

Responsibilities

1. Blog and Social Media Content Management. Integrate and manage University Marketing and Communication strategies into digital communications for various university audiences. Plan, develop, and execute digital storytelling content for the WSU blog and social media platforms. Serve as the campus expert on digital content across blog and social media platforms and provide guidance across the university as necessary. Develop and promote content standards across blog and social media platforms. Manage the University events calendar and weekly events promotional newsletter using content management best practices. Collaborate with partners across the university on various content projects. Research to stay up to date on the latest trends in digital storytelling and social media, as well as communication preferences of WSU’s target audience segments. Supervise and train student workers charged with creating content for assigned platforms.
2. Marketing and Communication Collaboration. Collaborate with the WSU Marketing, Communications team and contribute to overarching university marketing and communications strategies. Assist team with projects related to writing, marketing, new media, institutional image, event participation, media accessibility, web content, multimedia, and digital analytics.
3. Perform other duties as assigned to ensure the smooth functioning of the department and maintain the reputation of Winona State University. Including but not limited to serving on committees and participating in professional development.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, English, Journalism, Mass Communications, New Media, or related field
• Two (2) years of experience in social media marketing, digital communications, writing and editing, or related work
• Strong interpersonal skills (oral and written communications)
• Marketing and communications project management experience
• Proficient in social media platforms: Instagram, TikTok, LinkedIn, Facebook, YouTube, etc
• Demonstrated experience in short-form video production and editing
• Experience with analytics, planning, forecasting and reporting
• Skilled at learning and adapting to new technology and interactive marketing strategies (in particular AI and AEO-based)
• Ability to communicate and collaborate effectively
• Demonstrate a knowledge of and interest in diverse cultures and populations