Manager, Digital Investment (Airline Client)

PHD UK; New York (NY); Hybrid; USD 50,000 - 85,000; Full time

Job summary

A leading global communications agency seeks a Manager for Digital Investment. This role involves supervising digital media plans, managing client relationships, and utilizing analytical skills to enhance campaign performance. Join a dynamic team focused on innovative media strategies and client success.

Benefits

Health Insurance

Vision Insurance

Dental Insurance

401(k)

Paid Parental Leave

Paid Medical Leave

Qualifications

• Minimum 3+ years digital media experience required.
• Thorough knowledge of media dynamics and digital investment.
• Recent managerial experience in online advertising.

Responsibilities

• Supervise development and implementation of digital media plans.
• Manage team member development and client media-related issues.
• Drive analytical techniques to exceed client performance expectations.

Skills

Negotiation

Analytical Skills

Client Management

Attention to Detail

Education

Bachelor's Degree

Tools

DSP

DMP

Ad Serving Platforms

Job description

Manager, Digital Investment (Airline Client)

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Manager, Digital Investment (Airline Client)

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Manager, Talent Acquisition #BeOMG #OmniCertified

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

The Role:

As a Supervisor on our Digital Investment team, you'll be a thought leader in the digital media space who helps guide the team through negotiation, execution, and activation of a client’s business. This involves having the expertise in all areas of digital media investment principles and applying them to a client’s business. Managing the overall budgetary process within the video authorizations is an integral part of the position. You are responsible to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. In addition, possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

Responsibilities:

• Supervise development, implementation, negotiation, and maintenance of digital media plans
• Responsible for facilitating each team member’s development (Negotiators and Assistants)
• Manage the flow of client media-related issues. Create solutions and resolve problems
• Master Media and buying-related technologies, including DSP’s, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets

Qualifications:

• Minimum 3+ years digital media experience, digital experience needs to extend beyond OLV/FEP aptitude - programmatic capabilities are a nice to have but will be managing direct IO buys with media partners.
• Extensive knowledge of the media and marketing business, particularly with expertise in the digital investment space
• Ability to negotiate above and beyond pricing (focus on extracting maximum value out of the marketplace) – research, key content opportunities, exclusive first looks, etc.
• Thorough knowledge of the dynamics of media; how each media element performs alone, how they function together and how they are always changing, how digital is a pivotal contributor to the overall dynamics of media
• Organized and detail-oriented with strong attention to follow-through
• Recent managerial experience in online advertising and managing client campaigns with proven track record of client success
• Experience managing online Programmatic Channels
• Nice to have: Experience optimizing marketing campaigns across DSP, DMP, and Ad Serving platforms
• Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of the campaigns

This is the pay range ($50,000-$85,000) the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

#LI-SL1

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

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