Manager, Digital Experience & CRO

Medterra CBD, LLC; United States; Remote; USD 110,000 - 130,000; Full time

Job summary

A leading company in the wellness industry seeks a Manager, Digital Experience & CRO to spearhead the DTC website and digital strategies. You'll be responsible for enhancing customer experiences, driving revenue growth through data-driven methods, and collaborating across teams to innovate and optimize performance.

Benefits

Generous 401k Savings Plan with company matching

Unlimited vacation policy

Paid parental leave

Medical, Dental, Vision and Life Insurance

Annual Wellness Allowance

Training and Development Programs

Generous Employee Discounts

Qualifications

• 5+ years of experience managing DTC eCommerce websites.
• Strong background in website analytics and CRO.
• Proven ability to collaborate cross-functionally.

Responsibilities

• Own and optimize the DTC website ecosystem.
• Develop and execute strategies for revenue and engagement.
• Analyze KPIs for website performance improvement.

Skills

Website analytics

A/B testing

Cross-functional collaboration

Analytical skills

Project management

Education

Bachelor’s degree in Marketing, Business, eCommerce, or related field

Tools

GA4

FullStory

Google Optimize

Job description

Get AI-powered advice on this job and more exclusive features.

This range is provided by Medterra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $130,000.00/yr

About Medterra

Founded in 2017, Medterra has evolved from an innovative CBD start-up into a forward-thinking botanical wellness company. As experts in the industry, our mission is to empower individuals to optimize their mental and physical well-being. We combine cutting-edge natural ingredients with scientific advancements to create superior wellness solutions that are accessible to all, offering tangible results everyone can feel.

Job Summary

The Manager, Digital Experience & CRO will lead Medterra’s Direct-to-Consumer (DTC) website operations and digital strategy. This role is essential in delivering a seamless and high-performing online shopping experience while driving revenue growth, customer engagement, and retention through data-driven strategies and cross-functional collaboration.

Key Responsibilities

• Own and optimize the DTC website ecosystem to deliver a seamless, customer-first shopping experience.
• Develop and execute strategies to increase revenue, engagement, and retention across digital channels.
• Analyze KPIs (e.g., CVR, AOV, traffic, customer journey) to identify areas for improvement and optimization.
• Lead A/B testing and conversion rate optimization (CRO) efforts across the funnel.
• Manage the website technology stack including GA4, FullStory, Google Optimize, chatbots, and AI-based tools.
• Collaborate with marketing to align website content, promotions, and merchandising with brand and growth goals.
• Partner with Product and Engineering to ensure site functionality, performance, and execution of roadmap initiatives.
• Lead site merchandising strategies including navigation, PDP optimization, search performance, and promos.
• Stay informed on eCommerce trends and provide insights and recommendations to senior leadership.
• Define and present performance insights to advocate for ongoing website innovation and investment.
• Partner with Sr. Director of Retention and SVP of eCommerce on cross-channel experience strategy.

Key Qualifications & Skills

Required

• Bachelor’s degree in Marketing, Business, eCommerce, or related field.
• 5+ years of experience managing DTC eCommerce websites with a proven track record of revenue and conversion growth.
• Strong background in website analytics, A/B testing, and CRO.
• Experience with GA4, FullStory, Google Optimize, and AI-driven digital tools.
• Proven ability to collaborate cross-functionally with Marketing, UX, Product, and Engineering.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Excellent analytical skills and ability to translate insights into actionable strategies.
• Strong communication and leadership skills, with the ability to influence stakeholders.

Preferred

• Experience in the wellness or CPG industry.
• Familiarity with Shopify or similar eCommerce platforms.
• Knowledge of mobile-first UX/UI design principles.

Success Metrics / KPIs

• Increase in website revenue and conversion rate
• Improvements in customer retention and engagement metrics
• Reduction in site friction and bounce rates through CRO efforts
• Timely execution of digital roadmap initiatives\
• Growth in AOV and improvements in site search performance
• Competitive Compensation Package including Salary, Bonus, Benefits and Generous 401k Savings Plan with company matching
• Unlimited vacation policy that you're encouraged to use, sick time, paid holidays
• Paid parental leave
• Medical, Dental, Vision and Life Insurance
• Annual Wellness Allowance (Fitness, Groceries, Health, Nutrition, Spa Treatment Reimbursements)
• 100% remote workforce with annual reimbursement for home office technology and equipment
• Robust Employee Assistance Program (for you and your loved ones)
• Training and Development Programs
• Generous Employee Discounts

Job Type

Full-Time

100% remote

Occasional travel for team meetings or strategy sessions (less than 10%)

Standard office equipment use

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Sales

• Industries

  Retail Health and Personal Care Products

Referrals increase your chances of interviewing at Medterra by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Get notified when a new job is posted.

Sign in to set job alerts for “Ecommerce Manager” roles.

eCommerce Manager – 100% remote – up to $110,000 + Benefits!

United States $70,000.00-$85,000.00 5 days ago

Rosemont, IL $140,000.00-$160,000.00 2 weeks ago

California, United States $125,000.00-$135,000.00 3 weeks ago

United States $75,000.00-$95,000.00 1 week ago

Charleston, SC $74,000.00-$90,000.00 1 week ago

Charlotte, NC $74,000.00-$90,000.00 1 week ago

United States $80,000.00-$100,000.00 3 weeks ago

New York, NY $74,000.00-$90,000.00 1 week ago

New York, NY $74,000.00-$90,000.00 1 week ago

Providence, RI $74,000.00-$90,000.00 1 week ago

Hartford, CT $74,000.00-$90,000.00 1 week ago

Columbia, SC $74,000.00-$90,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.