Manager, Demand Generation

Augury; United States; Remote; USD 160,000 - 190,000; Full time

Job summary

A growth-driven technology firm is seeking a Manager of Demand Generation & Campaigns to lead integrated marketing strategies. The ideal candidate will have over 8 years of B2B demand generation experience, skills in ABM, and a solid understanding of digital channels. This role offers a salary range of $160,000 - $190,000 and numerous employee benefits including flexible PTO and health insurance.

Benefits

Flexible PTO

Medical/dental/vision insurance

401(k) match

Stock options

Paid parental leave

WFH and phone stipend

Qualifications

• 8+ years of experience in B2B demand generation, ideally in a SaaS environment.
• Proven ability to run ROI-positive campaigns across channels.
• Hands-on experience with ABM and marketing automation tools.

Responsibilities

• Develop and execute demand generation programs.
• Lead integrated campaigns using various channels.
• Define and track KPIs to measure performance.

Skills

B2B demand generation

Account-Based Marketing (ABM)

Digital marketing

SEO

Analytical mindset

Collaboration

Tools

Salesforce

Marketo

6sense

Demandbase

WordPress

Canva

Job description

About the Position

You are a Manager of Demand Generation & Campaigns to drive pipeline and revenue growth across our enterprise and mid-market segments. You’ll lead integrated, multi-channel campaigns that blend Account-Based Marketing (ABM), digital demand generation, and SEO-driven programs. This role is equal parts strategic and hands-on—ideal for a metrics-obsessed marketer who thrives in a fast-paced, high-impact environment.

A Day in Your Life

• Develop and execute full-funnel demand generation programs that drive awareness, acquisition, and acceleration across both named accounts and broader segments.
• Lead integrated campaigns using a mix of channels: paid media, SEO, email, content syndication, display, social, webinars, events, partners, and direct mail.
• Align messaging and strategy across top-down (executive) and bottom-up (user/SDR-driven) motions, supporting both land and expand plays.
• Responsible for all organic social media channels and growth metrics.
• Design and manage account-based programs using platforms like 6sense, Demandbase, to prioritize accounts and personalize engagement.
• Collaborate with content and creative teams to build persona and account-specific assets (e.g., landing pages, case studies, nurture streams).

Website Management, SEO & Organic Growth

• Full ownership of the company website and digital engagement tools, including chatbots, minisites, and landing pages, ensuring they are optimized for performance, personalization, and conversion across the buyer journey.
• Use tools like Google Search Console, SEMrush, or Ahrefs to inform content strategy and track performance.
• Partner with Sales, SDRs, Product Marketing, and RevOps to ensure tight alignment on target audiences, messaging, and campaign goals.
• Provide sales enablement support (e.g., talking points, ABM outreach materials) to maximize conversion.

Reporting & Optimization

• Define and track KPIs (e.g., MQLs, account engagement, pipeline contribution, CAC) using dashboards and reports to measure and improve performance.
• Continuously A/B test campaigns and optimize tactics across channels to improve ROI.
• Use tools such as Salesforce, Marketo, 6sense/Demandbase, WordPress, and Canva to plan, launch, and scale campaigns efficiently.
• Leverage GenAI and marketing automation to increase throughput and personalization at scale.

What You'll Bring

• 8+ years of experience in B2B demand generation, growth, or ABM marketing, ideally in a high-growth SaaS environment
• Proven ability to run integrated, ROI-positive campaigns across digital and offline channels
• Hands-on experience with ABM tools (6sense, Demandbase), marketing automation (Marketo), and CRM (Salesforce)
• Strong understanding of website tools, CRO, SEO and its role in organic acquisition strategy
• Analytical mindset with expertise in campaign reporting, funnel metrics, and performance dashboards
• Collaborative, proactive communicator who works well cross-functionally
• Tech-forward and resourceful—comfortable using GenAI, WordPress, and Canva to self-execute when needed

We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.

The pay range for this position is $160,000 - $190,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience.

Augury is a people-first organization. We believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from all backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.

Augury is a proud equal opportunity employer, we strive to create a work environment in which everyone, all applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, color, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.