Manager, Data and Analysis

Publicis Groupe; Chicago (IL); On-site; USD 89,000 - 127,000; Full time

Job summary

Publicis Groupe is seeking a Manager in Data & Analysis to lead a team of analysts and deliver strategic, data-driven recommendations that drive client goals. You will collaborate with internal partners across Marketing activities, including media, creative, CRM, and eCommerce, to shape insights and optimize campaigns.

The role emphasizes leadership, strong analytical skills, and the ability to thrive in a fast-paced environment while utilizing modern measurement tools.

Qualifications

• 5-7 years of analytics or strategy experience in an advertising agency, management consulting, or ad tech company.
• Experience managing a team and delivering data-driven recommendations across channels.
• Strong analytical, critical thinking, and problem-solving skills.
• Familiarity with modern digital measurement tools and data technologies.

Responsibilities

• Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI.
• Building effective marketing strategies with internal partners to optimize client budgets and programs.
• Leading a team of Analysts and Senior Analysts through regular client reporting and growth
• Serving as a client and internal resource on industry trends and marketing measurement.

Skills

Analytics & strategy

Team leadership

Data-driven recommendations

Critical thinking

Communication

Education

Bachelor's degree in a related field

Advanced degree is a plus

Tools

Google Analytics

DMPs

digital pixel tracking

site tagging

Job description

Company description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Manager- someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success.

Responsibilities

As Manager,you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
• Building effective marketing strategies with other internal partners to optimize client budgets and programs
• Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
• Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $88,540.00 - USD $127,155.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.