Manager, Creators & Affiliates

Brand Knew; Los Angeles (CA); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Growth opportunities

Client collaboration

Creative culture

Hybrid & remote work

Job summary

Brand Knew is seeking a performance-focused Creators & Affiliates Manager to drive creator and affiliate pipelines for RMG and DTC clients. You will identify, vet, brief, and manage creators and affiliates across paid social campaigns to deliver high-quality content and measurable outcomes.

The role requires strong end-to-end relationship management, clear communication, and the ability to move quickly while maintaining attention to detail. Hybrid/remote options are available in Los Angeles.

Qualifications

• 3+ years in creator management or related field.
• Experience sourcing and briefing social-first creators.
• Ability to evaluate affiliates and performance-based partners.
• Strong knowledge of TikTok, Instagram, Facebook, YouTube Shorts.
• Excellent written briefs translating strategy to content.
• Clear communication and timeline management.
• Ability to manage multiple clients and pipelines.
• Interest in performance marketing and affiliate growth.
• Experience in RMG or regulated campaigns is a plus.
• Ability to move quickly with attention to detail.

Responsibilities

• Identify, vet, and manage creators and affiliates across RMG and DTC clients.
• Source creators for platform-native video content for paid social.
• Evaluate fit based on audience alignment and performance.
• Develop clear creator briefs with goals and deliverables.
• Manage outreach, timelines, and asset collection.
• Maintain organized creator and affiliate pipelines.
• Track learnings to inform future sourcing and campaigns.
• Support scalable creator and affiliate programs across client verticals.
• Stay current on creator trends and platform updates.

Skills

Creator management

Influencer marketing

Affiliate marketing

Performance marketing

Social platforms

Communication

Organization

Job description

We are seeking a performance-focused Creators & Affiliates Manager to join our team. The ideal candidate understands how to identify, vet, brief, and manage creators and affiliates across paid social, performance marketing, and conversion-driven campaigns. This role will support both Real Money Gaming and DTC clients, helping build creator and affiliate pipelines that can drive high-quality content, qualified traffic, and measurable business outcomes. We’re looking for someone who can move quickly, communicate clearly, manage relationships end-to-end, and understand what makes a creator or affiliate a strong fit for a specific brand, audience, offer, and campaign objective.

Responsibilities

• Identify, vet, and manage creators and affiliates across RMG and DTC clients, with a focus on performance-driven content, qualified traffic, and measurable campaign outcomes
• Source creators who can produce platform-native video content for paid social channels including Meta, TikTok, YouTube Shorts, and other digital platforms
• Evaluate creator and affiliate fit based on audience alignment, content quality, platform presence, category relevance, past performance, brand safety, and client objectives
• Develop clear creator briefs that communicate campaign goals, messaging, offers, content direction, compliance considerations, and deliverable requirements
• Manage outreach, communication, timelines, deliverables, feedback, revisions, approvals, and final asset collection across active creator and affiliate partners
• Maintain organized creator and affiliate pipelines, including outreach status, rates, deliverables, performance notes, and client-specific opportunities
• Track creator and affiliate learnings to inform future sourcing, briefing, content direction, partner selection, and campaign recommendations
• Support the development of scalable creator and affiliate programs across multiple client verticals
• Stay current on creator trends, affiliate opportunities, platform updates, RMG regulations, DTC category trends, and emerging performance channels

Requirements

• 3+ years of experience in creator management, influencer marketing, affiliate marketing, partnerships, performance marketing, or a related role
• Experience sourcing, briefing, and managing creators for social-first video content, ideally for paid social or performance marketing campaigns
• Experience identifying, vetting, and managing affiliates or performance-based partners is strongly preferred
• Strong understanding of social platforms including TikTok, Instagram, Facebook, YouTube Shorts, and emerging creator channels
• Ability to evaluate creators based on content quality, audience fit, brand alignment, performance potential, and campaign needs
• Ability to write clear, actionable creator briefs that translate strategy into content direction
• Strong communication skills and ability to manage outreach, feedback, timelines, deliverables, and partner relationships
• Comfortable balancing multiple clients, priorities, deadlines, and active creator or affiliate conversations at once
• Strong organizational skills and ability to maintain clean trackers, pipelines, and documentation
• Interest in performance marketing, paid social, creator-led acquisition, and affiliate-driven growth
• Experience with RMG, regulated categories, DTC brands, or compliance-sensitive campaigns is a plus
• Ability to move quickly while maintaining strong attention to detail

Perks

• Opportunity for growth in the company
• Work alongside a great slate of clients and team members
• Fun, creative, and collaborative company culture
• Hybrid & Remote work options

Compensation

• Commensurate with experience
• Long-term disability insurance
• Health care offering, including dental and vision
• Unlimited Paid Time Off

$70,000 - $80,000 a year