Manager, Creator Content & Partnerships - Direct to Consumer

The Walt Disney Company; Burbank (CA); On-site; USD 105,000 - 141,000; Full time

Benefits offered by this job

Bonus potential

Long-term incentives

Medical benefits

Job summary

The Walt Disney Company in Burbank, CA is seeking a Manager of Creator Content & Partnerships to lead strategy, programs, and partnerships that grow Disney+. You’ll oversee creator-led content initiatives and coordinate with talent agencies, brands, and internal teams to scale engaging experiences.

You’ll shape creator programming across platforms, monitor performance with analytics, and drive measurable business impact while building a high‑performing team in a fast-evolving creator economy.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 5+ years in digital media, creator partnerships, or related field.
• 5+ years of people leadership experience.
• Proven success managing creator programs at scale.
• Experience working with creators, agencies, or digital partners.
• Strong understanding of creator ecosystems and trends.
• Experience with short-form content on TikTok, YouTube, Instagram.
• Ability to lead cross-functional initiatives.
• Strong analytical mindset using audience insights.
• Excellent communication and stakeholder management.

Responsibilities

• Develop and execute creator partnership strategies to grow Disney+ audience.
• Build scalable creator programs connecting creators with Disney franchises.
• Lead TikTok Creator Program and other strategic initiatives.
• Cultivate and manage relationships with creators, agencies, partners.
• Develop partnership models and engagement strategies with measurable results.
• Monitor platform trends to identify opportunities for engagement.
• Direct creator-led content initiatives from concept to launch.
• Collaborate with marketing, product, and programming teams.
• Shape creator programming to expand reach across platforms.
• Evaluate content performance to inform decisions.

Skills

Digital media

Creator partnerships

Social media

Content strategy

Digital marketing

Entertainment

Leadership

Stakeholder management

Education

Bachelor's degree

Tools

TikTok

YouTube

Instagram

Job description

About The Role

The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team develops and scales strategic creator collaborations that expand audience engagement across Disney+ globally. By partnering with creators, talent, and digital media brands, the team produces original creator-led content that complements Disney's iconic storytelling while connecting with audiences across today's evolving digital landscape.

About The Role

The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team develops and scales strategic creator collaborations that expand audience engagement across Disney+ globally. By partnering with creators, talent, and digital media brands, the team produces original creator-led content that complements Disney's iconic storytelling while connecting with audiences across today's evolving digital landscape.

As audiences increasingly engage with short-form video, podcasts, livestreams, and emerging creator-first formats, Disney continues to invest in new ways to extend the reach of its stories and franchises. The Manager, Creator Content & Partnerships will help shape this evolution by developing innovative creator strategies that drive audience growth, engagement, and retention for Disney+.

Reporting to the Director, Creator Content & Partnerships, this leader will oversee high-impact creator initiatives from strategy through execution while leading a team responsible for developing scalable creator programs, producing creator-led content, managing strategic partnerships, and delivering measurable business results.

The ideal candidate brings strong creative instincts, operational excellence, and a deep understanding of the creator economy. They have experience building successful creator partnerships, developing original social-first content strategies, leading high-performing teams, and using audience insights to shape innovative programming that resonates across platforms.

What You’ll Do

Creator Strategy & Partnerships

• Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
• Build scalable creator programs that connect creators, talent, and media brands with Disney's iconic franchises and original content.
• Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation, operational excellence, and measurable business impact.
• Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
• Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
• Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.

Creator Content Leadership

• Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
• Partner with creative, marketing, programming, and product teams to develop compelling short-form content aligned with Disney's storytelling and brand standards.
• Help shape creator programming that complements Disney+ content strategy while expanding audience reach across digital platforms.
• Evaluate content performance and audience insights to inform programming decisions and future content investments.

Leadership & Cross-Functional Collaboration

• Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
• Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ business objectives.
• Serve as a trusted advisor on creator strategy, providing recommendations informed by audience insights, performance analytics, and industry trends.
• Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices across the creator organization.

Performance & Innovation

• Define success metrics and evaluate creator initiatives through audience engagement, content performance, and business impact.
• Leverage analytics and audience insights to optimize creator investments and improve content performance.
• Identify opportunities to expand Disney's creator ecosystem through emerging platforms, innovative partnership models, and evolving content formats.
• Champion experimentation while maintaining operational rigor and measurable business outcomes.

Required Qualifications

• Bachelor's degree or equivalent professional experience.
• 5+ years of experience in digital media, creator partnerships, social media, content strategy, digital marketing, entertainment, or a related field.
• 5+ years of people leadership experience, including leading, coaching, and developing high-performing teams.
• Proven success developing and managing creator or influencer partnership programs at scale.
• Experience working directly with creators, talent agencies, management companies, or digital media partners.
• Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.
• Experience developing or overseeing short-form content strategies across platforms such as TikTok, YouTube, Instagram, and other creator-first channels.
• Proven ability to lead complex cross-functional initiatives across marketing, content, product, analytics, and business teams.
• Strong analytical mindset with experience using audience insights and performance data to inform strategy and investment decisions.
• Excellent communication, presentation, relationship-building, and stakeholder management skills.

Preferred Qualifications

• Experience in media, entertainment, streaming, digital publishing, or creator-focused organizations.
• Experience launching creator-led content franchises, original programming, or large-scale social content initiatives.
• Knowledge of creator monetization models, incentive structures, and partnership frameworks.
• Experience managing high-volume creator content operations.
• Deep understanding of internet culture, creator trends, and emerging social platforms.
• Demonstrated ability to influence senior leaders and external partners through strategic thinking and data-driven recommendations.

The hiring range for this position in Burbank, CA is $105,100 to $140,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.