Manager, Creator Content & Partnerships - Direct to Consumer

Disney Cruise Line - The Walt Disney Company; Burbank (CA); On-site; Confidential; Full time

Benefits offered by this job

Bonus potential

Medical benefits

Job summary

The Walt Disney Company in Burbank, CA is seeking a Manager, Creator Content & Partnerships to shape innovative creator strategies for Disney+. You will lead cross-functional teams to develop scalable programs, produce creator-led content, and drive audience growth and retention across Disney+.

Collaborate with Marketing, Analytics, Product, and International teams to optimize partnerships and content investments, guided by audience insights and performance data.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 5+ years in digital media, creator partnerships, social media, or related fields.
• 5+ years leading teams and coaching high performers.
• Proven track record managing creator/influencer partnerships at scale.
• Strong understanding of creator ecosystems and platforms.
• Experience with short-form content strategies (TikTok, YouTube, Instagram).
• Proven ability to lead cross-functional initiatives across marketing, content, analytics and product.
• Excellent communication and stakeholder management.

Responsibilities

• Lead creator strategy and partnerships to drive Disney+ audience growth.
• Oversee execution of creator-led content from concept to launch.
• Collaborate with Marketing, Product, Programming, Analytics and Sales teams.
• Develop scalable processes and best practices for creator operations.
• Measure performance using engagement and business impact metrics.

Skills

Digital media strategy

Creator partnerships

People leadership

Analytics mindset

Cross-functional collaboration

Communication

Education

Bachelor's degree or equivalent professional experience

Job description

About the Role

The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team develops and scales strategic creator collaborations that expand audience engagement across Disney+ globally. By partnering with creators, talent, and digital media brands, the team produces original creator-led content that complements Disney's iconic storytelling while connecting with audiences across today's evolving digital landscape.

As audiences increasingly engage with short-form video, podcasts, livestreams, and emerging creator-first formats, Disney continues to invest in new ways to extend the reach of its stories and franchises. The Manager, Creator Content & Partnerships will help shape this evolution by developing innovative creator strategies that drive audience growth, engagement, and retention for Disney+.

Reporting to the Director, Creator Content & Partnerships, this leader will oversee high-impact creator initiatives from strategy through execution while leading a team responsible for developing scalable creator programs, producing creator-led content, managing strategic partnerships, and delivering measurable business results.

The ideal candidate brings strong creative instincts, operational excellence, and a deep understanding of the creator economy. They have experience building successful creator partnerships, developing original social-first content strategies, leading high-performing teams, and using audience insights to shape innovative programming that resonates across platforms.

What You'll Do

Creator Strategy & Partnerships

• Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
• Build scalable creator programs that connect creators, talent, and media brands with Disney's iconic franchises and original content.
• Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation, operational excellence, and measurable business impact.
• Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
• Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
• Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.

Creator Content Leadership

• Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
• Partner with creative, marketing, programming, and product teams to develop compelling short-form content aligned with Disney's storytelling and brand standards.
• Help shape creator programming that complements Disney+ content strategy while expanding audience reach across digital platforms.
• Evaluate content performance and audience insights to inform programming decisions and future content investments.

Leadership & Cross-Functional Collaboration

• Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
• Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ business objectives.
• Serve as a trusted advisor on creator strategy, providing recommendations informed by audience insights, performance analytics, and industry trends.
• Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices across the creator organization.

Performance & Innovation

• Define success metrics and evaluate creator initiatives through audience engagement, content performance, and business impact.
• Leverage analytics and audience insights to optimize creator investments and improve content performance.
• Identify opportunities to expand Disney's creator ecosystem through emerging platforms, innovative partnership models, and evolving content formats.
• Champion experimentation while maintaining operational rigor and measurable business outcomes.

Required Qualifications

• Bachelor's degree or equivalent professional experience.
• 5+ years of experience in digital media, creator partnerships, social media, content strategy, digital marketing, entertainment, or a related field.
• 5+ years of people leadership experience, including leading, coaching, and developing high-performing teams.
• Proven success developing and managing creator or influencer partnership programs at scale.
• Experience working directly with creators, talent agencies, management companies, or digital media partners.
• Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.
• Experience developing or overseeing short-form content strategies across platforms such as TikTok, YouTube, Instagram, and other creator-first channels.
• Proven ability to lead complex cross-functional initiatives across marketing, content, product, analytics, and business teams.
• Strong analytical mindset with experience using audience insights and performance data to inform strategy and investment decisions.
• Excellent communication, presentation, relationship-building, and stakeholder management skills.

Preferred Qualifications

• Experience in media, entertainment, streaming, digital publishing, or creator-focused organizations.
• Experience launching creator-led content franchises, original programming, or large-scale social content initiatives.
• Knowledge of creator monetization models, incentive structures, and partnership frameworks.
• Experience managing high-volume creator content operations.
• Deep understanding of internet culture, creator trends, and emerging social platforms.
• Demonstrated ability to influence senior leaders and external partners through strategic thinking and data-driven recommendations.

The hiring range for this position in Burbank, CA is $105,100 to $140,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.