Manager, Creator Content & Partnerships - Direct to Consumer

The Walt Disney Company; Burbank (CA); On-site; USD 105,000 - 141,000; Full time

Job summary

The Walt Disney Company is seeking a Manager, Creator Content & Partnerships for Disney+ in Burbank. You will shape creator strategies, lead high-impact programs, and drive audience growth across platforms.

You will manage partnerships with creators, agencies, and brands while guiding content strategy and performance analytics. You will collaborate with marketing, product, programming, and analytics teams to ensure content aligns with Disney's storytelling and business goals, while developing

Qualifications

• Bachelor's degree or equivalent professional experience.
• Proven track record in creator partnerships at scale.
• Experience working with creators, talent agencies or digital media partners.

Responsibilities

• Develop and execute creator partnership strategies to grow Disney+ audience and engagement.
• Build scalable creator programs connecting creators, talent, and brands with Disney's franchises and content.
• Lead Disney's TikTok Creator Program and other strategic creator initiatives with measurable impact.
• Cultivate relationships with creators, talent reps, agencies, and strategic partners.
• Develop engagement strategies that deliver measurable results over time.
• Monitor platform trends and audience insights to identify new opportunities.
• Oversee creator-led content from concept through launch and optimization.
• Collaborate with marketing, product, programming and analytics teams to align with brand objectives.
• Use performance data to inform programming and investment decisions.
• Coach and develop a high-performing Creator Content & Partnerships team.

Skills

Creator partnerships

Digital media

Social media

Content strategy

Entertainment

People leadership

Cross-functional

Analytics

Communication

Stakeholder management

Education

Bachelor's degree

Job description

Manager, Creator Content & Partnerships - Direct to Consumer

Job ID 10157317 Location Burbank, California, United States Business The Walt Disney Studios Date posted Aug. 07, 2026

Job Summary:

About the Role

The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team develops and scales strategic creator collaborations that expand audience engagement across Disney+ globally. By partnering with creators, talent, and digital media brands, the team produces original creator-led content that complements Disney's iconic storytelling while connecting with audiences across today's evolving digital landscape.

As audiences increasingly engage with short-form video, podcasts, livestreams, and emerging creator-first formats, Disney continues to invest in new ways to extend the reach of its stories and franchises. The Manager, Creator Content & Partnerships will help shape this evolution by developing innovative creator strategies that drive audience growth, engagement, and retention for Disney+.

Reporting to the Director, Creator Content & Partnerships, this leader will oversee high-impact creator initiatives from strategy through execution while leading a team responsible for developing scalable creator programs, producing creator-led content, managing strategic partnerships, and delivering measurable business results.

The ideal candidate brings strong creative instincts, operational excellence, and a deep understanding of the creator economy. They have experience building successful creator partnerships, developing original social-first content strategies, leading high-performing teams, and using audience insights to shape innovative programming that resonates across platforms.

What You'll Do

Creator Strategy & Partnerships

• Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
• Build scalable creator programs that connect creators, talent, and media brands with Disney's iconic franchises and original content.
• Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation, operational excellence, and measurable business impact.
• Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
• Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
• Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.

Creator Content Leadership

• Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
• Partner with creative, marketing, programming, and product teams to develop compelling short-form content aligned with Disney's storytelling and brand standards.
• Help shape creator programming that complements Disney+ content strategy while expanding audience reach across digital platforms.
• Evaluate content performance and audience insights to inform programming decisions and future content investments.

Leadership & Cross-Functional Collaboration

• Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
• Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ business objectives.
• Serve as a trusted advisor on creator strategy, providing recommendations informed by audience insights, performance analytics, and industry trends.
• Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices across the creator organization.

Performance & Innovation

• Define success metrics and evaluate creator initiatives through audience engagement, content performance, and business impact.
• Leverage analytics and audience insights to optimize creator investments and improve content performance.
• Identify opportunities to expand Disney's creator ecosystem through emerging platforms, innovative partnership models, and evolving content formats.
• Champion experimentation while maintaining operational rigor and measurable business outcomes.

Required Qualifications

• Bachelor's degree or equivalent professional experience.
• 5+ years of experience in digital media, creator partnerships, social media, content strategy, digital marketing, entertainment, or a related field.
• 5+ years of people leadership experience, including leading, coaching, and developing high-performing teams.
• Proven success developing and managing creator or influencer partnership programs at scale.
• Experience working directly with creators, talent agencies, management companies, or digital media partners.
• Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.
• Experience developing or overseeing short-form content strategies across platforms such as TikTok, YouTube, Instagram, and other creator-first channels.
• Proven ability to lead complex cross-functional initiatives across marketing, content, product, analytics, and business teams.
• Strong analytical mindset with experience using audience insights and performance data to inform strategy and investment decisions.
• Excellent communication, presentation, relationship-building, and stakeholder management skills.

Preferred Qualifications

• Experience in media, entertainment, streaming, digital publishing, or creator-focused organizations.
• Experience launching creator-led content franchises, original programming, or large-scale social content initiatives.
• Knowledge of creator monetization models, incentive structures, and partnership frameworks.
• Experience managing high-volume creator content operations.
• Deep understanding of internet culture, creator trends, and emerging social platforms.
• Demonstrated ability to influence senior leaders and external partners through strategic thinking and data-driven recommendations.

The hiring range for this position in Burbank, CA is $105,100 to $140,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC , which is part of a business we call The Walt Disney Studios .

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Disability Accommodation for Employment Applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.