Manager, Creator Content & Partnerships - Direct to Consumer
Disney
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Job summary
Disney in Burbank, CA seeks a Manager to shape creator strategies and partnerships for Disney+. You will oversee scalable programs, lead a high-performing team, and drive audience growth for Disney+. This role focuses on developing creator-led content and strategic collaborations across platforms.
The position requires deep knowledge of the creator economy, strong leadership, and a track record of delivering measurable business impact through creative partnerships.
Qualifications
- Bachelor's degree or equivalent professional experience.
- 5+ years in digital media, creator partnerships, social media, content strategy, or related field.
- 5+ years of people leadership experience, including coaching and developing teams.
- Proven success developing and managing creator or influencer partnership programs at scale.
- Experience working directly with creators, talent agencies, management companies, or digital media partners.
- Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.
Responsibilities
- Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
- Build scalable creator programs connecting creators, talent, and media brands with Disney's franchises and original content.
- Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation and measurable business impact.
- Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
- Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
- Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.
- Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
- Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ objectives.
- Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices.
Skills
Education
Job description
Job Posting Title: Manager, Creator Content & Partnerships - Direct to Consumer
Req ID: 10157317
Job Description:
The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team develops and scales strategic creator collaborations that expand audience engagement across Disney+ globally. By partnering with creators, talent, and digital media brands, the team produces original creator-led content that complements Disney's iconic storytelling while connecting with audiences across today's evolving digital landscape.
As audiences increasingly engage with short-form video, podcasts, livestreams, and emerging creator-first formats, Disney continues to invest in new ways to extend the reach of its stories and franchises. The Manager, Creator Content & Partnerships will help shape this evolution by developing innovative creator strategies that drive audience growth, engagement, and retention for Disney+.
Reporting to the Director, Creator Content & Partnerships, this leader will oversee high-impact creator initiatives from strategy through execution while leading a team responsible for developing scalable creator programs, producing creator-led content, managing strategic partnerships, and delivering measurable business results.
The ideal candidate brings strong creative instincts, operational excellence, and a deep understanding of the creator economy. They have experience building successful creator partnerships, developing original social-first content strategies, leading high-performing teams, and using audience insights to shape innovative programming that resonates across platforms.
Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
Build scalable creator programs that connect creators, talent, and media brands with Disney's iconic franchises and original content.
Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation, operational excellence, and measurable business impact.
Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.
Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
Partner with creative, marketing, programming, and product teams to develop compelling short-form content aligned with Disney's storytelling and brand standards.
Help shape creator programming that complements Disney+ content strategy while expanding audience reach across digital platforms.
Evaluate content performance and audience insights to inform programming decisions and future content investments.
Lead, coach, and develop a high performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ business objectives.
Serve as a trusted advisor on creator strategy, providing recommendations informed by audience insights, performance analytics, and industry trends.
Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices across the creator organization.
Define success metrics and evaluate creator initiatives through audience engagement, content performance, and business impact.
Leverage analytics and audience insights to optimize creator investments and improve content performance.
Identify opportunities to expand Disney's creator ecosystem through emerging platforms, innovative partnership models, and evolving content formats.
Champion experimentation while maintaining operational rigor and measurable business outcomes.
- Bachelor's degree or equivalent professional experience.
- 5+ years of experience in digital media, creator partnerships, social media, content strategy, digital marketing, entertainment, or a related field.
- 5+ years of people leadership experience, including leading, coaching, and developing high performing teams.
- Proven success developing and managing creator or influencer partnership programs at scale.
- Experience working directly with creators, talent agencies, management companies, or digital media partners.
- Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.
- Experience developing or overseeing short form content strategies across platforms such as TikTok, YouTube, I
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