Manager, Content Marketing - Telecommute

Civic Roundtable; Boston (MA); Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Health benefits

Flexible work arrangements

Opportunity to shape government AI产品

Job summary

Civic Roundtable, an AI-powered government operations platform, is hiring a Head of Marketing to lead branding, positioning, and growth. You will shape strategy across demand generation, field marketing, and product marketing while guiding a lean team that collaborates with Sales, Product, and customer-facing teams.

You will drive campaigns, content, and thought leadership to build a differentiated market presence and help scale the business across public sector customers.

Qualifications

• 8+ years in marketing at high-growth B2B software companies.
• Exemplary brand and positioning instincts with the ability to simplify complex products.
• Strong product marketing and storytelling skills to translate product momentum into campaigns.
• Deep understanding of growth through ABM, field marketing, events, partnerships, and demand generation.
• Hands-on builder who writes and edits copy, analyzes campaign performance, and works with sales and product teams.
• Comfortable with AI tools and experimentation to drive impact with a lean team.

Responsibilities

• Set the marketing strategy across brand, positioning, product marketing, growth, and field marketing.
• Translate customer stories, product launches, and proof points into campaigns, content, thought leadership, and sales materials.
• Partner with the growth marketer to identify audiences, channels, and investments to create pipeline.
• Build a differentiated field strategy through conferences, roundtables, and partnerships.
• Make marketing a true partner to sales by aligning on messaging, enablement, and campaigns.
• Define the category and voice using PR, partnerships, and creative campaigns.

Skills

8+ years in marketing

B2B software

growth marketing

ABM

field marketing

storytelling

brand and positioning

hands-on copywriting

AI-native tooling

Tools

HubSpot

Job description

Head of Marketing

About our Company

Governments biggest challenges - homelessness, election administration, emergency response - dont get solved inside a single agency. Civic Roundtable is an AI powered government operations platform that helps public servants do exactly that. We give wide networks of agencies and partner organizations the tools to consolidate information, coordinate mission-critical work, and move faster together so the people on the frontlines of public problems have what they need to serve their communities.

Trusted by thousands of organizations across all 50 states, Civic Roundtable emerged from the Harvard Innovation Labs and is backed by General Catalyst.

Weres looking for a Head of Marketing to lead the marketing function for Civic Roundtables next stage of growth.

Youll set the strategy across brand, positioning, product marketing, growth, and field marketing, while building on a strong foundation already in place. Youll lead a lean team that includes a growth marketer who owns demand generation and field marketing and a marketing designer, and work directly with our founders, Sales, Product, and customer-facing teams.

Weres looking for someone who can set direction, help the team do its best work, and jump in where they can add the most leverage - whether thats sharpening our positioning, developing a major campaign, shaping our event strategy, supporting a strategic deal, or helping us understand whats actually creating pipeline.

Youll report directly to the CEO and be the senior marketing voice on the leadership team. This role can be remote, with a preference for candidates based in Boston or New York.

Own our brand and positioning

Turn a complex product and emerging category into a simple, compelling story about what Civic Roundtable is, why it matters, and why now.

Turn customer and product momentum into great marketing

Translate customer stories, product launches, and proof points into campaigns, content, thought leadership, and sales materials.

Set our growth strategy

Partner closely with our growth marketer to identify the audiences, channels, campaigns, and investments most likely to create qualified pipeline, and help connect what we learn back to company and GTM strategy.

Build a differentiated field strategy

Work with our growth marketer and sales team to make conferences, roundtables, dinners, partnerships, and other in-person moments a powerful part of how we build relationships and grow accounts.

Make marketing a true partner to sales

Work closely with our sales team on strategic accounts, messaging, enablement, and campaigns that help us open, close, and expand government relationships.

Build our category and voice

Use thought leadership, PR, partnerships, and creative campaigns to establish Civic Roundtable as a defining voice in modern government operations and AI.

Lead and grow the marketing team

Set clear priorities, coach and develop the team, create the conditions for great work, and determine where we should invest as the company scales.

8+ years in marketing at high-growth companies -

Youve helped build marketing at an early-or growth-stage B2B software company and understand what it takes to scale a marketing function as the company grows.

~ Exceptional brand and positioning instincts -

You can take something complicated and make it feel obvious, differentiated, and memorable.

Strong product marketing and storytelling skills - You know how to get close to customers and product, find the insight that matters, and turn it into messaging, launches, campaigns, and content that resonate.

~ Deep understanding of growth -

You know how to build pipeline in a relationship-driven enterprise market through ABM, field marketing, events, partnerships, and demand generation.

A hands-on builder -

Youre not looking to manage marketing from a distance. Youre excited to personally write and edit copy, dig into campaign performance, work in HubSpot, build a deck, shape an event, or jump into a strategic account alongside the team. You build strong partnerships across Sales, Product, and customer-facing teams.

~ High agency and startup energy -

You bring structure to ambiguity, move quickly, and are comfortable with a lean team, imperfect information, and building the process while doing the work.

~ AI-native and tool-fluent -

You actively use and experiment with AI in your own work and are excited to help the team do the same. You look for ways to use AI, automation, analytics, and new tools to help a small team operate with outsized impact.

Youll have a competitive salary, meaningful equity, health benefits, and flexible work arrangements as part of an early-stage, fast-growing team.

Youll have an unusual amount of raw material to work with: passionate customers, hundreds of proof points and stories, strong market momentum, and a product that solves real and urgent problems.

Youll help define a new category at the intersection of government operations, collaboration, and AI - and shape how the market understands what modern government software can look like.

Youll build, ship, learn, and iterate quickly. Yousll have the autonomy to try ambitious ideas, see what works, and build the marketing organization you believe this company needs.

Most importantly, youll build marketing for a product that helps public servants do some of the countrys most important work, from helping veterans find housing to preparing communities for emergencies.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If youre excited to build an exceptional brand and growth engine while helping government work better, we want to hear from you!