Manager, Consumer Marketing Strategy

Ford Motor Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Vision coverage

Parental leave

Back-up child care

Fertility support

Vehicle discount

Tuition assistance

Employee groups

Paid time off

Holidays

Job summary

Ford Motor Company in Dearborn, MI, is seeking a strategic marketing leader to drive cross-SBU programs and champion data-driven decisions across the marketing, sales and service mix. You will shape annual plans, collaborate with media, and lead brand initiatives to strengthen Ford's US market presence.

The ideal candidate has a Bachelor's degree, 5+ years in omni-channel marketing, and an MBA is a plus. You’ll coordinate with agencies and internal partners to deliver measurable outcomes and

Qualifications

• Bachelor's Degree required.
• Strong business & marketing acumen.
• 5+ years in marketing including omni-channel media & creative strategy.
• Analytical curiosity.
• Problem structuring.
• Understanding of consumer empathy processes.
• Proven track record coordinating and leading brand & marketing strategy.

Responsibilities

• Manage annual cross-SBU marketing plan to deliver brand and business objectives across marketing, sales and service.
• Lead development of Marketing Special Attention Reviews to diagnose brand and business performance gaps and propose actionable recommendations.
• Develop insight-led narratives to inform senior leadership decisions and drive cross-functional alignment.
• Work closely with media to ensure strategic alignment.
• Coordinate relationship with agency strategy leads.
• Advise on major communications briefs to ensure business-driven purposes and measurable objectives.
• Act as a brand steward to ensure cohesive application of strategy across teams.
• Set reporting plans with APP&R and GDIA and review insights with GCI.

Skills

Omni-channel marketing

Marketing strategy

Analytical mindset

Project coordination

Consumer insights

Team leadership

Education

Bachelor's Degree

MBA (nice to have)

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

I n this position...

• Develop marketing strategies that continue to build desire and advocacy for Ford, recently named "America's Most Iconic Company" by Time Magazine.

• Lead development and guide deployment of marketing strategies across Ford's strategic business units -- including Ford Blue, Model E, Integrated Services, Ford Customer Service Division & Parts/Accessories that collectively build and reinforce Ford brand opinion, preference, loyalty and share in the critical US Market.

What you'll do...

• Manage the establishment and evolution of annual cross SBU marketing plan to deliver brand and business objectives across marketing sales and service initiatives to serve customer needs.

• Lead development of Marketing Special Attention Reviews that diagnose brand and business performance gaps, identify root causes, and develop actionable recommendations to improve outcomes

• Develop compelling, insight-led narratives and recommendations that inform senior leadership decisions and drive cross-functional alignment.

• Work closely with media to ensure strategic alignment

• Coordinate relationship with agency strategy leads

• Consult on all major communications briefs to ensure all initiatives have a business-driven purpose and clear, measurable objective

• Act as a brand steward to ensure consistent and cohesive application of strategy (cascade the strategy and act as an ongoing resource throughout development)

• Work with APP&R and GDIA to set reporting plan and review reports prior distribution to ensure valuable and actual insights; work closely with GCI on consumer and communications research

You'll have...

• Bachelor's Degree

• Strong Business & Marketing acumen

• 5+ years of marketing experience including omni-channel media and creative strategy

• Analytical curiosity

• Problem structuring

• An understanding of consumer empathy processes

• A proven track record for coordinating and project leading brand & marketing strategy

Even better, you may have...

• MBA

• Strategy Consulting Experience

• Automotive industry experience

• Deep facility with the Microsoft suite

• Experience collaborating with advertising, media & PR agencies

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back‑up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: New Hire Benefits (https://fordcareers.co/LL6)

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

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