Manager, Consumer Insights

Tapestry; New York (NY); Hybrid; USD 100,000 - 125,000; Full time

Job summary

A leading fashion and lifestyle brand in New York seeks a Manager of Global Consumer Insights. The successful candidate will advance the consumer insights roadmap, engage brand stakeholders, and drive innovation strategy across brands. Ideal applicants have 5+ years’ experience in strategy and consumer insights, with strong project management and research skills. This role offers a hybrid work setup, competitive compensation, and a comprehensive benefits package.

Benefits

Medical, dental, and vision insurance

401(k)

Parental leave

Commuter benefits

Tuition assistance

Qualifications

• 5+ years in strategy, insights/research, and project management.
• Strong project execution and management skills.
• Experience with research methodologies from design to execution.
• Solid understanding of macro-economics and consumer behavior.

Responsibilities

• Support execution of the consumer insights roadmap.
• Drive development of innovation capabilities.
• Engage with brand stakeholders to leverage consumer insights.
• Utilize qualitative and quantitative tools to address strategic questions.

Skills

Project management

Research methodologies

Digital analytics

Consumer behavior analysis

Communication skills

Tools

Qualitative and quantitative research tools

Social listening tools

Job description

Overview

Role

The Manager of Global Consumer Insights (Innovation and Transversal) is a member of the Strategy and Consumer Insights team and is responsible for advancing Tapestry's consumer insights roadmap and innovation strategy across brands. The role has high visibility in the organization and regularly interacts with Tapestry's senior leaders and other key stakeholders. This role reports to the Director of Global Consumer Insights (Innovation and Transversal).

The successful individual will leverage their proficiency in Strategy & Consumer Insights to drive the following initiatives.

Responsibilities

• Support execution of the roadmap for innovation rooted in emerging consumer behaviors, and own global transversal project work spanning Tapestry’s two brands (e.g., Brand Trackers, Social Listening, A&Us, Generational Studies).
• Execute projects that are transversal in nature (brand agnostic) including:
  • Tapestry\'s Multi-Country Brand Health Trackers and Category Attitude & Usage Studies for Handbags, Footwear, Ready-to-Wear, etc.
  • Understanding of consumers across generations and global regions (e.g., Gen Z/Gen Alpha, marketplace insights).
  • Strategic Initiative Studies on topics such as consumer omnichannel behaviors and consumer connection with AI.
• Drive development of foresight and innovation capability grounded in emerging consumer behaviors by:
  • Drawing relationships between macro-economics, politics, culture, technology and consumer behaviors
  • Aggregating qualitative and quantitative data across sectors and regions to derive insights about consumer trends
  • Developing high-impact business cases to support investment in consumer-backed trends and innovations
  • Synthesizing data into impactful, data-backed recommendations suitable for executives
  • Leading/owning relationships with third-party vendors
  • Developing relationships with brand stakeholders and conducting quarterly workshops with brands to drive short-term and long-term strategies across consumer touchpoints and whitespace opportunities
• Champion consumer insights across the organization and engage brand and cross-functional partners to leverage consumer understanding into development and activation initiatives
• Utilize qualitative, quantitative, and social listening tools (syndicated and custom) to address key strategic questions

Qualifications

• 5+ years in a role at the intersection of strategy, insights/research, and project management (equal value given to equivalent work experience and education).
• Strong project execution and management experience with the ability to manage multiple workstreams and stakeholders
• Solid experience with research methodologies (qual/quant) from design to execution, storytelling to senior executives; experience with TURF, MaxDiff, Conjoint, etc.
• Solid experience with syndicated sources (e.g., NPD/Circana, IRI, MRI, Mintel, etc.)
• Solid experience overseeing brand trackers and integrating multiple data sources to measure brand heat and performance
• Solid understanding of macro-economics
• Experience in digital analytics and social listening
• Experience developing business strategies, ideally for a global business
• Self-motivated, able to excel in ambiguity
• Insatiable intellectual curiosity and creativity
• Ability to work effectively within a highly matrixed organization and with external agency partners
• Excellent written and verbal communication skills, comfortable with executive-level communication
• Comfort with ambiguity and change
• Fascination with consumer behavior

Preferred/Additional Experience

• Retail industry experience preferred
• Strong experience in customer analytics and big data
• Experience developing and building e-commerce businesses and strategies
• Strong initiative, follow-through, and ability to get things done
• Creativity, outside-the-box thinking, and passion for innovation
• Global perspective and experience across geographies
• Strong team player mentality and cross-functional collaboration

Competencies

Our Competencies for All Employees

• Courage: Provides direct, actionable feedback; addresses issues promptly; is not afraid to take negative action when necessary.
• Creativity: Generates new ideas and connects unrelated notions; adds value in brainstorming.
• Customer Focus: Dedicated to meeting customer expectations; uses customer information to improve products and services; builds trust with customers.
• Dealing with Ambiguity: Adapts to change; makes decisions with partial information; comfortable with risk and uncertainty.
• Drive for Results: Exceeds goals; consistently high performance; strong focus on outcomes.
• Interpersonal Savvy: Relates well to people at all levels; builds constructive relationships; uses diplomacy.
• Learning on the Fly: Learns quickly; open to change; experiments to find solutions.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead; crafts credible visions and strategies; plans for the future.
• Developing Direct Reports and Others: Provides development opportunities; supports career goals; builds a strong team.
• Building Effective Teams: Fosters teamwork; shares wins; promotes open dialogue; defines success for the team.

Tapestry, Inc. is an equal opportunity and affirmative action employer. Employment decisions are based on qualifications related to the position and are made without regard to age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other protected basis.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. If accommodation is required to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or [e-mail]

Visit Tapestry, Inc. at www.tapestry.com

Work Setup: HYBRID

BASE PAY RANGE: $100,000.00 to $125,000.00

Benefits include medical, dental, vision insurance, 401(k), parental leave, commuter benefits, disability insurance, and tuition assistance. Click for a complete list of U.S. Corporate Compensation & Benefits.

#LI-HYBRID #LI-MC2