Manager, Consumer & E-Commerce Performance

Hireez; Saint Petersburg (FL); On-site; USD 80,000 - 100,000; Full time

Job summary

Hireez is looking for a Manager, Consumer & E-Commerce Performance, based in Saint Petersburg, Florida. The role involves owning the measurement and optimization engine for consumer-facing and e-commerce experiences, ensuring performance-driven marketing through trusted KPIs and actionable analytics. Applicants need 3-5 years of experience in consumer performance marketing, strong data analysis skills, and familiarity with analytics platforms like GA4. This position offers an opportunity to drive growth and improve revenue across Valpak and Clipp's initiatives.

Qualifications

• 3-5 years of experience in consumer performance marketing, e-commerce, analytics, or growth strategy.
• Experience building KPI frameworks and executive dashboards.
• Strong understanding of attribution and incremental lift measurement.

Responsibilities

• Own consumer KPI architecture for Valpak and Clipp.
• Design and maintain weekly executive dashboards for senior leadership.
• Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes.

Skills

Consumer performance marketing

E-commerce analytics

Growth strategy

Data analysis

KPI framework building

Tools

GA4

Excel

Job description

Manager, Consumer & E-Commerce Performance

The Manager, Consumer & E-commerce Performance is responsible for owning the measurement, analytics, and performance optimization engine across Valpak and Clipp's consumer-facing and e-commerce experiences, including Clipp.com. This role ensures consumer marketing operates as a performance-driven organization, with trusted KPIs, e-commerce funnel and revenue analysis, lift measurement, and test-and-learn discipline, and by translating performance insights into actionable recommendations that that drive consumer growth, advertiser outcomes, revenue expansion, and EBITDA.

Responsibilities:

• Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals.
• Design and maintain weekly executive dashboards for senior leadership.
• Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes.
• Partner with analytics, finance, and engineering to ensure clean instrumentation.
• Establish and manage a test-and-learn framework across consumer touchpoints.
• Translate performance insights into executive-ready narratives and case studies.
• Evaluate emerging analytics tools and best practices.
• Analyze product sell-through and make strategic recommendations for optimization
• Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization.
• Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance.
• Other duties as assigned.

Required Qualifications:

• 3-5 years of experience in consumer performance marketing, e-commerce, analytics, or growth strategy
• Experience building KPI frameworks and executive dashboards
• Strong understanding of attribution and incremental lift measurement
• Experience with GA4 or similar analytics platforms
• Email and SMS program analysis and optimization
• Advanced Excel and data analysis skills