Manager, Communications Strategy and Execution for Corporative Initiatives

GEICO; Bethesda, Northern (MD, KY); Hybrid; USD 88,000 - 158,000; Full time

Job summary

GEICO seeks a Manager of Communications Strategy and Execution for Corporative Initiatives to lead and execute programs driving brand awareness and stakeholder engagement. You will craft content for emails, webinars and videos, and collaborate with executives and SMEs to shape strategic communications across internal and external audiences.

The role requires 5+ years of experience, a strong writing ability, and a proven track record in managing complex campaigns.

Qualifications

• Bachelor's degree required; English/communications focus preferred.
• 5+ years of experience developing and executing communications and brand strategies.
• Excellent writing and ability to communicate ideas creatively and concisely.
• Able to work across teams in a highly collaborative way.
• Strong project management and people management experience.
• Ability to multi-task and learn and apply large amounts of technical information.

Responsibilities

• Manage the strategy and execution of GEICO’s key corporate initiatives to develop those programs and meet business needs.
• Collaborate with business partners to translate complex concepts into memorable, emotionally relevant content.
• Create communications and materials that meet specialized needs while ensuring a compelling brand message across channels.
• Deliver content via automated emails personalized with variable data, live webinars, recorded videos, etc.
• Able to lead a small team of Communication Specialists and other partners.
• Establish processes that maximize collaboration and deliver results.
• Track and report progress of programs and campaigns.
• Generate ideas to meet business needs in new and profound ways.
• Demonstrate understanding of GEICO’s business and industry; adhere to Code of Conduct.
• Meets attendance standards at location to perform necessary job functions and interact with management.

Skills

Excellent writing

Project management

Team leadership

Cross-functional collaboration

Strategic communications

Education

Bachelor's degree in English / communications

Job description

## Manager, Communications Strategy and Execution for Corporative InitiativesApply: Hybrid: Bethesda, MD: Getzville, NY: New York City, NY: Chicago, IL: Beachwood, OH: Full time: Posted Today: R0065341**Why Join GEICO?**At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.The **Manager, Communications Strategy and Execution for Corporative Initiatives** will be responsible for leading, managing and executing communications strategy and planning for key corporate initiatives that’ll raise brand awareness, inform, educate and influence internal and external audiences.The person in this role needs to be able to respond to needs in a fast-paced environment while also proactively planning to develop and manage ambitious and growing corporate initiatives that are evolving as rapidly as we are. This includes partnering to define, develop and implement communication strategies as well as crafting and delivering high-quality content via automated emails personalized with variable data, live webinars, recorded videos, etc.The individual will foster an environment of collaboration and work closely with company executives, subject matter experts and other stakeholder to understand needs. They will then strategically build out well-designed measurable campaigns with clear and effective takeaways that drive engagement.**RESPONSIBILITES**:* Manages the strategy and execution of GEICO’s key corporate initiatives to develop those programs and meet business needs* Collaborates with business partner to research and translate complex concepts into well-crafted memorable and emotionally relevant content* Builds communications and materials that meet specialized needs while ensuring a compelling brand message across any medium, including internal and external channels.* Delivers high-quality content via automated emails personalized with variable data, live webinars, recorded videos, etc.* Able to manage and provide leadership to a small team of Communication Specialists and other business partners* Establishes processes that maximize our ability to collaborate and deliver results* Tracks and reports out on progress of programs and campaigns.* Generates steady supply of ideas to creatively meet business needs in new and profound ways* Demonstrates an understanding of GEICO’s business and industry.* Adheres to GEICO Code of Conduct, company policies, and operating principles* Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.**REQUIREMENTS:*** Bachelor's degree required, degree focus in English, journalism, communications, public relations, related field is preferred or relevant years of experience* 5+ years of experience developing and executing communications and brand strategies* Excellent writing skills and a strong ability to communicate ideas and concepts creatively and concisely* Passion for finding new and creative ways to reach an audience* Ability to work across teams and departments in a highly collaborative way* Strong project management skills; can juggle and organize multiple priorities* People management experience* Must be able to work both independently and in a team environment* Must be able to multi-task* Must be able to learn and apply large amounts of technical and Must be able to communicate effectively verbally and in writing procedural information**LOCATION**: open to all hub locations* Bethesda, MD* Manhattan, NY* Cleveland, OH* Chicago, IL* Buffalo, NY\\*\\*\\*Remote will be considered**Annual Salary**$88,150.00 - $157,850.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.At this time, GEICO will not sponsor a new applicant for employment authorization for this position.