Manager, Communications Old Navy

Gap Inc.; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

A leading company in the retail sector is seeking a strategic communications professional to enhance its narrative and engage internal and external stakeholders. The role involves crafting compelling stories and communication strategies that resonate with various audiences, while driving a positive brand image and organizational culture.

Qualifications

• Ability to drive cultural initiatives and position brand positively.
• Strong track record in writing and communication.
• Ability to assess complex situations and provide recommendations.

Responsibilities

• Develop innovative content strategies aligned with company goals.
• Craft and oversee internal and external communication materials.
• Partner with business to convey company objectives and values.

Skills

Creative

Innovative

Excellent written and verbal skills

Analytical thinking

Job description

About the Role

In this role, you will build and develop innovative internal and external content strategies to support the company’s long-range plan. You will collaborate with internal and external partners to plan, develop, implement, and evaluate strategic communications. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company’s priorities, values, and market position.

What You'll Do

• Celebrate Old Navy with thoughtful and inspiring communications.
• Craft breakthrough stories that showcase the magic that Old Navy is (and will always be!) known for.
• Maximize cultural relevance for new and existing audiences as partners to marketing.
• Strengthen brand equity with consumers, media, employees, and investors, and inspire brand reconsideration.
• Educate and inspire our employees through engaging brand meetings and messaging.
• Cultivate a sense of belonging for both customers and employees, while finding ways to spark joy.
• Support Gap Inc. by aligning work with Gap Inc. Communications Vision and Mission:
• Cultivate champions who want to work for, shop at, and invest in Gap Inc. and our house of iconic American brands.
• Create breakthrough storytelling and experiences that elevate Gap Inc.’s narrative and serve as reasons to believe.
• Share resources with Gap Inc. communications teams across brands to ensure more efficient and effective work.
• Partner with the business to build a narrative that communicates our company’s business objectives, culture, and values to our employees, prospective employees, shareholders, and customers.
• Design, edit, and oversee the distribution of internal and external communication materials, including program communications, presentations, FAQs and fact sheets, press materials, speeches, articles, and social content.
• Provide guidance and support to executive management for internal and external meetings.
• Evaluate fit with target audience to ensure comprehension. Implement metrics to evaluate effectiveness of communication plan delivery.
• Develop standards and guidelines for style and content.
• Responsible for quality of services and advice in meeting business partner needs.
• Responsible for end results of team and shares responsibility over resources, budget, and adherence to policies.

Who You Are

• Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work.
• Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action.
• Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners.
• Excellent written, verbal, and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work.
• Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions.