Manager, Communications-Consumer Products

The National Football League; New York (NY); On-site; USD 95,000 - 115,000; Full time

Job summary

The National Football League (NFL) in New York, NY, seeks a Manager, Communications-Consumer Products to lead storytelling and proactive campaigns for the league's Consumer Products business. You will collaborate with internal teams and external partners to drive product launches, partnerships, and retail moments, while aligning with the international communications team.

The role requires strong writing and relationship-building skills, experience with consumer brands or sports/entertainment

Qualifications

• Bachelor’s degree in communications or related field.
• Minimum 4 years of professional experience in communications, public relations, media relations, or a related field.
• Experience working for a consumer-facing brand, communications agency, sports or entertainment organization, or similarly fast-paced business.
• Strong writing, editing, pitching, and verbal communication skills, with the ability to tailor stories for traditional, digital, social-first, and trade audiences.
• Demonstrated success developing and executing proactive communications campaigns, announcements, and media strategies.
• Knowledge of cultural and consumer trends, particularly across sports, fashion, entertainment, arts, lifestyle, media, or technology.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Experience collaborating across functions and building effective relationships with colleagues, leaders, agencies, partners, and media contacts.
• Sound judgment and the ability to work effectively in high-profile, high-pressure situations.
• Experience supporting issues or crisis communications is preferred.

Responsibilities

• Develop and execute communications strategies for the league’s Consumer Products business, including product launches, campaigns, partnerships, and key retail moments.
• Partner with internal teams and external organizations to increase awareness of NFL products and support business objectives across NFLShop.com and key retailers.
• Manage the communications agency supporting the Consumer Products business, including priorities, deliverables, and results.
• As a member of the international communications team, serve as the day-to-day comms point for the NFL office in Toronto supporting all Canada-related priorities.
• Partner with communications colleagues across league offices and the 32 clubs to amplify priority stories and key moments.
• Work regularly with league executives, business leaders, partners, and other external stakeholders.
• Build and maintain relationships with consumer, business, sports, entertainment, fashion, and technology media.
• Contribute to issues and crisis communications as needed, supporting timely and coordinated responses.

Skills

Communications

Public relations

Media relations

Writing

Verbal communication

Stakeholder management

Crisis communications

Project management

Collaboration

Storytelling

Education

Bachelor’s degree in communications

Job description

Manager, Communications-Consumer Products

New York, New York, United States

Reporting to the Director of Communications, this role manages communications for the league’s Consumer Products business, works as a part of the international communications team supporting the League’s office in Canada, and oversees communications for Digital Media Partnerships and IT/Technology. Working across these teams, the role will develop proactive strategies that strengthen key business relationships, advance league priorities, and engage consumer, business, and trade audiences. The ideal candidate brings experience in a fast-paced consumer or brand environment and can effectively manage multiple internal and external stakeholders.

Responsibilities

• Develop and execute communications strategies for the league’s Consumer Products business, including product launches, campaigns, partnerships, and key retail moments.
• Partner with internal teams and external organizations to increase awareness of NFL products and support business objectives across NFLShop.com and key retailers.
• Manage the communications agency supporting the Consumer Products business, including priorities, deliverables, and results.
• As a member of the international communications team, serve as the day-to-day comms point for the NFL office in Toronto supporting all Canada-related priorities.
• Partner with communications colleagues across league offices and the 32 clubs to amplify priority stories and key moments.
• Work regularly with league executives, business leaders, partners, and other external stakeholders.
• Build and maintain relationships with consumer, business, sports, entertainment, fashion, and technology media.
• Contribute to issues and crisis communications as needed, supporting timely and coordinated responses.

Required Qualifications

• Bachelor’s degree in communications or related field.
• Minimum 4 years of professional experience in communications, public relations, media relations, or a related field.
• Experience working for a consumer-facing brand, communications agency, sports or entertainment organization, or similarly fast-paced business.
• Strong writing, editing, pitching, and verbal communication skills, with the ability to tailor stories for traditional, digital, social-first, and trade audiences.
• Demonstrated success developing and executing proactive communications campaigns, announcements, and media strategies.
• Knowledge of cultural and consumer trends, particularly across sports, fashion, entertainment, arts, lifestyle, media, or technology.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Experience collaborating across functions and building effective relationships with colleagues, leaders, agencies, partners, and media contacts.
• Sound judgment and the ability to work effectively in high-profile, high-pressure situations.
• Experience supporting issues or crisis communications is preferred.

Other Key Attributes/Talent Characteristics

• Strategic thinker: Connects communications plans to business goals and identifies proactive storytelling opportunities.
• Collaborative partner: Builds trust across teams and works effectively with executives, clubs, agencies, partners, and other stakeholders.
• Adaptable operator: Stays organized and composed while managing changing priorities, tight deadlines, and multiple workstreams.
• Proactive team player: Takes initiative, contributes ideas, and is comfortable working hands-on to move projects forward.
• Creative storyteller: Finds fresh, relevant ways to reach new audiences across established and emerging platforms.
• Sound judgment: Handles sensitive information responsibly and acts with integrity.

Travel

Regular travel to NFL events such as the Super Bowl and Draft .

Terms/Expected Hours of Work

NFL employees are required to work a minimum of 40 hours per week in the office .

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials , or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

$95,000 - $115,000 USD

Benefits Information

Benefits Information: To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

WHO WE ARE:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes: What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude
• Embracegrit,free from ego orentitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than justambition
• Encompasses an incredible work ethic with an agile mindset

Are you a family member of a current NFL employee? It is the policy of the League Office not to employ family members of employees, or any individual otherwise working or performing services for the NFL, including full time, part time, temporary, intern or seasonal employees. Family members include your spouse, domestic partner, child, parent, grandparent, brother, sister, mother or father in law, nephew, niece, aunt or uncle.

Are you a current or former an employee of the League, an NFL player, or an employee of one of the 32 clubs? If so, please select the employment type:

This is to capture current and former employees of the NFL.

At the NFL, in-person work at our offices is a top priority, as it allows us do collaborate more effectively, build stronger connections, and foster the culture that drives our success.By selecting yes, you acknowledge that you can fulfill our in-office requirement of five days per week, with or without a reasonable accommodation, and without financial relocation assistance.

Are you capable of performing the essential functions of the job for which you are applying to, with or without a reasonable accommodation?

If you are a candidate with a disability and require accommodations to participate in the application and/or interview process, please let us know. You may request accommodations by contacting HR Answers at [e-mail]. We will work with you to provide reasonable accommodations to facilitate your participation in the application and interview process. You may also indicate you will need accommodation by selecting "yes" or "no" below.

Are you legally authorized to work in the country where this position is based? Sponsorship for immigration-related work visas is not available for this position. For purposes of this question, sponsorship includes direct sponsorship, entry of the NFL as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the NFL (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.).

I certify that the answers provided on this application are true and correct to the best of my knowledge.