Manager, Commercial Innovation

Diageo; New York (NY); On-site; USD 105,000 - 175,000; Full time

Benefits offered by this job

Competitive benefits

Job summary

Diageo in New York is seeking a skilled marketing commercialization lead to drive end-to-end planning for innovations and renovations, from concept through launch.

You will coordinate with Brand, Sales, Supply Chain, Finance, and Key Accounts to ensure readiness, timely milestones and in-market execution across multiple initiatives.

The role demands strong project management, cross-functional collaboration, and a data-driven approach to optimize launch performance and post-launch learnings.

Qualifications

• Cross-functional collaboration to drive commercialization execution.
• Strong project management across multiple initiatives.
• Experience in end-to-end commercialization and launch planning.
• Ability to analyze data and business performance metrics.
• Strong communication and coordination across teams.

Responsibilities

• Lead end-to-end commercialization planning and execution for innovation and renovation initiatives, ensuring successful delivery from concept through launch.
• Develop and manage integrated commercialization plans, coordinating timelines, achievements, deliverables, and cross-functional dependencies across multiple initiatives.
• Partner with Brand, Sales, Supply Chain, Finance, Key Accounts, and Customer Marketing to ensure launch readiness and successful in-market execution.
• Collaborate with Sales & Key Accounts teams to identify commercialization opportunities, optimize launch timing, and support customer-specific execution strategies.
• Coordinate the development and delivery of commercialization deliverables, including selling materials, launch communications, customer assets, and execution tools.
• Manage commercialization timelines and key achievements, ensuring forecast submissions, launch deliverables, and cross-functional commitments are completed on schedule.
• Monitor commercialization performance and launch readiness, proactively identifying risks, resolving issues, and advancing key decisions when appropriate.
• Maintain access to the innovation portfolio by providing regular project status updates, tracking achievements, and communicating risks and mitigation plans.
• Evaluate post-launch performance and assemble key learnings to improve future commercialization efforts and execution.
• Support the continuous improvement of commercialization processes, tools, governance, and cross-functional ways of working.

Skills

Cross-Functional Collaboration

Project Leadership

Execution

Commercialization Expertise

Analytical Attitude

Communication Skills

Team Collaboration

Education

Bachelor’s degree

Job description

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Job Description

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About The Function

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About This Role

• Lead end-to-end commercialization planning and execution for innovation and renovation initiatives, ensuring successful delivery from concept through launch.
• Develop and manage integrated commercialization plans, coordinating timelines, achievements, deliverables, and cross-functional dependencies across multiple initiatives.
• Partner with Brand, Sales, Supply Chain, Finance, Key Accounts, and Customer Marketing to ensure launch readiness and successful in-market execution.
• Collaborate with Sales & Key Accounts teams to identify commercialization opportunities, optimize launch timing, and support customer-specific execution strategies.
• Coordinate the development and delivery of commercialization deliverables, including selling materials, launch communications, customer assets, and execution tools.
• Manage commercialization timelines and key achievements, ensuring forecast submissions, launch deliverables, and cross-functional commitments are completed on schedule.
• Monitor commercialization performance and launch readiness, proactively identifying risks, resolving issues, and advancing key decisions when appropriate.
• Maintain access to the innovation portfolio by providing regular project status updates, tracking achievements, and communicating risks and mitigation plans.
• Evaluate post-launch performance and assemble key learnings to improve future commercialization efforts and execution.
• Support the continuous improvement of commercialization processes, tools, governance, and cross-functional ways of working.

Preferred Experience, Skills And Education Requirements

• Educational & Professional Background: Bachelor’s degree required. Minimum 5 years of Commercial, Innovation, Brand Marketing, Sales Operations, or related experience within CPG or Beverage Alcohol
• Cross-Functional Collaboration: Ability to partner optimally across Brand, Sales, Supply Chain, Finance, R&D, Operations, Key Accounts and other teams to drive successful commercialization execution.
• Project Leadership & Execution: Strong organizational and project management skills with the ability to manage multiple initiatives, timelines, deliverables, and priorities while driving execution.
• Commercialization Expertise: Experience supporting end-to-end commercialization, including innovation planning, launch execution, customer readiness, operational coordination, and post-launch performance tracking.
• Commercial & Analytical Attitude: Ability to demonstrate insights, data, and business performance metrics to find opportunities and support decision-making.
• Personal Attributes: Highly organized, collaborative, and self‑motivated with strong communication skills and the ability to influence across teams in a fast-paced environment.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so we can support you to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please include this information when you submit your application.

Worker Type

Regular

Primary Location

3WTC

Job Posting Start Date

2026-10-02

3 WORLD TRADE CENTER, NY: SALARY RANGE IS FROM $105.225 TO $175.375 (ANNUAL)

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.