Manager, Commercial Activation

Staples; Framingham (MA); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Flexible PTO (22 days)

Holiday Schedule (7 observed paid holidays)

401(k) Company Match

Health Wellness programs

Job summary

Staples is hiring a Manager of Commercial Activation in Framingham, Massachusetts. This role involves end-to-end activation of Private Brand SKUs across various channels. The ideal candidate will have 7+ years in merchandising or marketing, with a strong data-driven mindset and excellent communication skills.

Responsibilities include driving cross-functional alignment, analyzing performance data, and ensuring proper product positioning. Staples offers a flexible PTO policy along with various employee benefits.

Qualifications

• 7+ years of experience in merchandising, marketing, commercial activation, or related roles.
• Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace).

Responsibilities

• Own end-to-end activation for a portfolio of Own Brand SKUs.
• Drive cross-functional alignment across multiple teams.
• Analyze performance data to identify risks and opportunities.

Skills

Ownership mindset

Data-driven insights

Communication skills

Analytical curiosity

Prioritization skills

Education

Bachelor’s degree in Business, Marketing, Merchandising, Analytics or related

Job description

Staples is business to business. You’re what binds us together.

Our Merchandising team is at the forefront of delivering innovative products and solutions that meet the evolving needs of our customers. We work cross-functionally to bring ideas to life, ensuring our Own Brand portfolio is positioned for success across all channels. If you thrive in a fast-paced environment and enjoy turning strategy into execution, this is a unique opportunity to make a measurable impact.

What you will be doing

The Manager, Commercial Activation – Own Brands is responsible for owning end-to-end activation of a defined portfolio of Private Brand SKUs, ensuring products are effectively positioned, launched, and optimized across Staples Business, Retail, Staples.com, and Marketplace channels. This role operates at the center of cross-functional execution, driving alignment across teams, identifying and resolving activation gaps, and using data-driven insights to continuously improve performance.

Key Responsibilities

• Own end-to-end activation for a portfolio of Own Brand SKUs, including new launches and in-market assortment
• Ensure products are properly set up and optimized across digital, retail, and program environments
• Identify and resolve activation gaps impacting pricing, placement, readiness, and content
• Drive cross-functional alignment across Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO partners
• Partner with execution teams to ensure activation plans are delivered consistently
• Analyze performance data (sales, pricing, channel performance) to identify risks and opportunities
• Monitor key activation KPIs and ensure follow-through on improvements
• Translate data into clear, actionable insights to support business decisions
• Contribute to reporting improvements and enhanced data visibility
• Lead or influence cross-functional initiatives and mentor less experienced team members

What You Bring to the Table

• Strong ownership mindset with ability to drive initiatives from concept through execution
• Ability to navigate ambiguity and structure complex, cross-functional challenges
• Collaborative, proactive approach to building alignment across teams
• Analytical curiosity and comfort working with data to inform decisions
• Clear, concise communication skills with ability to translate complexity into actionable insights
• Strong prioritization skills and ability to balance multiple initiatives in a fast-paced environment
• Resilient, solutions-oriented mindset with focus on continuous improvement

What’s needed: Basic Qualifications

• Bachelor’s degree in Business, Marketing, Merchandising, Analytics, or related work experience
• 7+ years of experience in merchandising, marketing, commercial activation, or related roles

Preferred Qualifications

• Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace)
• Experience working with SKU-level sales, pricing, or channel performance data
• Experience supporting go-to-market or product performance initiatives
• Exposure to Private Brands or CPG environments

We Offer

Inclusive culture with associate-led Business Resource Groups

Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, business considerations, geography, and internal equity. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.