Manager, Commerce Social

WPP Media; New York (NY); On-site; USD 60,000 - 140,000; Full time

Benefits offered by this job

Competitive medical and dental insurance

Significant paid time off

Preferential partner discounts

Mental health awareness days

Job summary

WPP Media, based in New York City, is seeking a Manager, Commerce Social to lead operational management of commerce-driven paid social campaigns. In this role, you will oversee campaign performance and strategize integration across multiple platforms.

The ideal candidate will have over 3 years of experience in media campaigns with strong analytical skills and a bachelor's degree in relevant fields. WPP Media offers competitive benefits and a hybrid work model, fostering a collaborative environment.

Qualifications

• 3+ years of experience planning, buying and optimizing paid social and/or commerce media campaigns.
• Strong understanding of commerce media KPIs and retail media strategy.
• Proven ability to build strong client relationships.

Responsibilities

• Lead operational management of commerce-driven paid social campaigns.
• Oversee campaign performance and mentor junior team members.
• Monitor and evaluate campaign performance analytics based on client KPIs.

Skills

Campaign planning

Retail strategy

Paid social media

Client relationship management

Analytical skills

Education

Bachelor’s Degree in Business, Analytics, Marketing, or equivalent

Tools

Meta

TikTok

Pinterest

Amazon Ads

Walmart Connect

Instacart Ads

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP Media is WPP’s global media collective, bringing together the best platform, people, and partners to create limitless opportunities for growth.

Role Summary & Impact

As a Manager, Commerce Social, you will lead the operational management and strategic execution of commerce-driven paid social campaigns across retail media and social platforms. You will oversee campaign performance, mentor junior team members, and help drive integrated commerce social strategies that support client business goals across conversion, ROAS, traffic, and brand growth. You will partner closely with internal strategy, analytics, creative, commerce, and client teams to develop and execute best-in-class commerce social activations across platforms such as Meta, TikTok, Pinterest, Instacart, Walmart Connect, Amazon, and other emerging retail media ecosystems. This role will also contribute to account growth opportunities, process improvements, and strategic planning initiatives.

Skills and Experience

• Develop campaign forecasts, media plans, and strategic recommendations in partnership with Directors and senior leadership.
• Understand client business objectives, retail priorities, and commerce goals to build effective commerce social strategies and execution plans.
• Lead campaign planning, activation, optimization, pacing, and reporting across commerce and paid social platforms including Meta, TikTok, Pinterest, Amazon, Walmart Connect and Instacart.
• Partner closely with strategy, creative, analytics, and commerce teams to develop fully integrated commerce media campaigns.
• Monitor, track, and evaluate campaign performance analytics based on key client KPIs including ROAS, conversions, traffic and engagement.
• Deliver client‑facing reporting, insights and optimisation recommendations on a regular basis.
• Identify opportunities to improve processes, workflows, campaign efficiency and overall performance through strategic thinking and innovation.
• Contribute to business reviews, new business opportunities, process improvements, automation initiatives and commerce media thought leadership.
• Create or assist in developing POVs, best practices, playbooks and process documentation related to commerce social and retail media activation.
• Mentor and support junior team members while fostering a collaborative and growth‑oriented team environment.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising or equivalent professional work experience.
• 3+ years of experience planning, buying and optimizing paid social and/or commerce media campaigns.
• Experience across platforms such as Meta, TikTok, Pinterest, Amazon Ads, Walmart Connect, Instacart Ads or other retail media ecosystems preferred.
• Strong understanding of commerce media KPIs, retail media strategy and performance optimisation.
• Proven ability to build strong client relationships and contribute to account growth and success.
• Prior experience mentoring or managing junior team members is preferred.
• Excellent verbal and written communication skills, organisational abilities, multitasking capabilities and attention to detail.

Life at WPP Media & Benefits

Our commitment to pioneering, leading optimistically and creating an open environment is reflected in our culture and benefits. Employees benefit from competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and mental health awareness days. We foster a collaborative, inclusive environment with employee resource groups, in‑office events, thought‑leadership sharing and milestone celebration. A hybrid work model is adopted with teams in the office approximately four days a week. Accommodations and flexibility are discussed with the hiring team during the interview process.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

Compensation

US Pay Range: $60,000 - $140,000 USD

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