Manager, Commerce Media

Publicis Groupe; New York (NY); On-site; USD 81,000 - 117,000; Full time

Benefits offered by this job

medical coverage

dental

vision

disability

401K

parental and family care leave

tuition reimbursement

flexible time off

Job summary

Publicis Groupe, New York, is seeking a Manager—Commerce Media to lead performance-driven shopper and digital media initiatives for major brands. You will guide a team within the Digitas Search and Prevision capability, set metrics, report results, and manage client and vendor relationships across Amazon, Walmart, and other retailers.

The ideal candidate has 5–7 years in digital media, strong SEM/e-commerce experience, and hands-on skills in strategy, testing, and optimization. Travel as needed.

Qualifications

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience
• Prior experience managing direct report(s) preferred
• Strong familiarity with the digital environment and media planning and buying process across multi-channel platforms
• Keen attention to detail and analytical approach to achieving objectives
• Fluency with Microsoft Office (Word, PowerPoint, Excel)
• Excellent client presence and ability to lead discussions with internal and external leadership
• Willingness to travel as needed
• Familiarity with prompt-based interaction and generative AI tools is a plus

Responsibilities

• Serve as primary contact for day-to-day clients
• Spearhead development of display strategies and analyses for clients (keyword recommendation, day-parting, timing/scheduling)
• Oversee Sr Analysts and Analysts for daily search campaign monitoring, optimization, reporting and testing
• Establish and drive paid shopper marketing best practices across tactics and activations
• Maintain quality assurance and accountability for campaigns and executions
• Write and deliver media strategies and translate into final media recommendations
• Lead retailer and vendor RFPs with attention to targeting strategy
• Oversee performance forecasts and budget allocations with data-based rationale
• Prioritize teamwork and delegate responsibilities
• Provide creative solutions to client challenges
• Lead client-facing recaps
• Explain attribution model across retail search partners
• Foster relationships with internal and external teams
• Develop and maintain quality control procedures for campaigns
• Communicate value proposition, technology, and processes for agency growth
• Adopt account management standards and program management best practices
• Participate in knowledge-sharing sessions
• Contribute to Commerce COE and best practices

Skills

SEM/e-Commerce/Shopper Marketing

Direct reports management

Analytical mindset

Client-facing

Communication

Education

Bachelor's degree

Tools

Edge

Gradient

PriceSpider

Content Analytics

Stackline

Feedvisor

Skai (Kenshoo)

Pacvue

Job description

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Overview

We’re looking for an outstanding Manager—someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is a opportunity for a digital media star, with Amazon-specific experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Responsibilities

As Manager of Commerce Media, you’ll manage the strategic components within an integrated Shopper Marketing campaign. You will lead a team of Sr Analysts and Analysts within the Digitas Search and Prevision capability team to establish performance metrics, report results and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans. Most importantly, you must possess a strong inner drive to bring your knowledge and hands‑on self‑serve expertise across Amazon, Walmart and other key retailer’s search and display offerings to a growing team and enjoy working with some of the finest minds in the industry.

Day To Day Your Role Includes

• Serving as a primary contact for day-to-day clients
• Spearheading the development of display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
• Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
• Establishing and driving paid shopper marketing best practices to assimilate across tactics and activations
• Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
• Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations
• Ensuring that media deliverables meet and align with client goals and objectives
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
• Overseeing performance forecasts, budget allocations and providing data‑based rationale for these recommendations
• Prioritize teamwork and delegating responsibilities
• Providing creative solutions to client challenges
• Lead client facing recaps
• Understanding big picture implications and how insights can be applied in other programs and environments
• Understand and explain attribution model across retail search partners
• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Developing and maintaining quality control procedures for campaign implementations
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Adopting established account management standards and program management best practices
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Active knowledge sharing with capability and broader agency
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
• Contribute to Commerce COE to support capability development across the agency
• Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Qualifications

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience
• Prior experience managing direct report(s) preferred
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi‑channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search or display experience preferred)
• Keen attention to detail and an analytical approach to achieving objectives
• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor)
• Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue)
• Solid quantitative and research skills, and proven data interpretation capability
• Fluency with Microsoft Office (Word, PowerPoint, Excel).
• Excellent client presence and ability to lead discussions with internal and external leadership
• Strong ability to understand client objectives and how they translate into search and media strategies
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• Willingness to travel as needed – you’re open to new places, new faces and new ideas
• Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.