Manager, Commerce Media

Publicis Group; New York (NY); On-site; USD 81,225 - 124,432; Full time

Job summary

Mars United Commerce, a Publicis Groupe practice, seeks a Manager, Commerce Media to design world-class shopper media strategies for our CPG clients at assigned retailers, leveraging Marilyn Predictive Commerce Intelligence and client data to drive conversion and ROI.

The ideal candidate has strong retailer relationships, can collaborate across teams, and stays ahead of emerging platforms; candidates must reside within commutable distance to Stamford, CT or NYC for hybrid work.

Qualifications

• Experience doing shopper/retail media strategy at an agency, retailer network or CPG.
• Knowledge of retail search strategy and execution platforms.
• Strong relationships with retailers or vendors is a plus.

Responsibilities

• Develop insight-backed media strategies for assigned retailers using Marilyn Predictive Commerce Intelligence.
• Advise teams on media plan development, optimization and measurement.
• Build relationships with client stakeholders and partner agencies to ensure campaign success.
• Collaborate with cross-functional teams to oversee execution and on-budget delivery.
• Identify opportunities and share learnings across retailer vehicles.

Skills

Media strategy

Retail media

Stakeholder relationships

Communication

Analytical thinking

Cross-functional collaboration

Tools

Criteo

CitrusAd

Pacvue

Kenshoo

Google Ads

Job description

Company description

Mars United Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

We’re looking for aManager, Commerce Mediato help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within assigned retailers’ omnichannel media ecosystems to design world-class shopper media strategies that drive conversion and ROI for our clients.

Candidates must reside in a commutable distance to the Stamford, CT or NYC area for a hybrid work schedule.

PRIMARY RESPONSIBILITIES:

• Develop insight-backed media strategies for the agency’s CPG clients at assigned retailers, using our proprietary Marilyn Predictive Commerce Intelligence platform, historical client data and other relevant tools
• Advise our teams on best practices for media strategy development, plan building, optimization and measurement
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners (e.g. securing first-look access to beta and test and learn opportunities)
• Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Retail Consultancy teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
• Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
• Help define and continuously improve our media strategy product and service offerings

SKILLS NEEDED:

• Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
• Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
• Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
• Ambitious self-starter who takes ownership of and great pride in their work
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Mars United Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $124,432.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/18/2026.