Manager, Commerce Media

Mars United Commerce; New York (NY); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Wellness benefits

Paid time off

Tuition assistance

Work Your World program

Flexible working arrangements

Job summary

Mars United Commerce in New York City is seeking a Manager, Commerce Media to lead shopper and retailer media strategies for major CPG clients. You will leverage Marilyn Predictive Commerce Intelligence and client data to design world-class programs that drive conversion and ROI.

Hybrid work options are available for candidates within commutable distance to Stamford, CT or NYC. The role emphasizes cross‑functional collaboration with activation, analytics and retail teams to optimize campaigns

Qualifications

• Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer.
• Knowledge of self- and managed‑service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc).
• Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus.

Responsibilities

• Develop insight-backed media strategies for the agency’s CPG clients at assigned retailers, using Marilyn Predictive Commerce Intelligence.
• Advise teams on best practices for media strategy development, plan building, optimization and measurement.
• Build collaborative relationships with client stakeholders and partner agencies across campaign development and implementation.
• Foster relationships with retailers and vendors and secure beta/test opportunities.
• Keep up to date with emerging platforms and trends and share opportunities with clients.
• Oversee execution and optimization of media plans to stay on-budget and on-time.
• Develop POVs on media vehicles and track performance of retailer vehicles.
• Collaborate with National Media Team to compare national vs retailer performance.

Skills

Shopper/retail media strategy

Retail media networks

Criteo/CitrusAd/Pacvue/Kenshoo/Google

Relationship management

Communication (verbal & written)

Analytical thinking

Tools

Simmons

MRI

Kantar

Job description

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

We’re looking for a Manager, Commerce Media to help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within assigned retailers’ omnichannel media ecosystems to design world-class shopper media strategies that drive conversion and ROI for our clients. Candidates must reside in a commutable distance to the Stamford, CT or NYC area for a hybrid work schedule.

Primary Responsibilities

• Develop insight-backed media strategies for the agency’s CPG clients at assigned retailers, using our proprietary Marilyn® Predictive Commerce Intelligence platform, historical client data and other relevant tools
• Advise our teams on best practices for media strategy development, plan building, optimization and measurement
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners (e.g. securing first‑look access to beta and test and learn opportunities)
• Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Retail Consultancy teams to oversee the execution and optimization of all media plans, ensuring they are on‑budget, on‑time and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on‑site display, loyalty programs/emails, in‑store radio, sampling)
• Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
• Help define and continuously improve our media strategy product and service offerings

Skills Needed

• Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
• Knowledge of self- and managed‑service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
• Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
• Ambitious self‑starter who takes ownership of and great pride in their work
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Public