Enable job alerts via email!
Boost your interview chances
Create a job specific, tailored resume for higher success rate.
A leading consumer financial services company is seeking a Manager, Channel Marketing to drive marketing campaign success. This role is crucial for managing direct marketing projects, analyzing campaign performance, and ensuring seamless communication across marketing teams. Ideal candidates will have a marketing-focused degree and extensive experience managing email campaigns and direct marketing initiatives, making a significant impact in a dynamic marketplace.
Job Description:
Role Title: Manager, Channel Marketing (L09)
Company Overview:
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.
We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.
Organizational Overview:
The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.
Role Summary/Purpose:
The selected candidate will be part of Performance Marketing Organization rolling up to Synchrony, India, Hyderabad. The Manager, Channel Marketing is responsible for ensuring thoughtful, on time delivery of Direct Marketing projects supporting Synchrony client marketing campaigns. This role manages list selection and segmentation, build, audit and deployment of marketing campaign emails, direct mails, mobile messages and files. The Campaign Marketing Manager is an expert in project management, process best practices and channel execution capabilities
Key Responsibilities:
Required Skills/Knowledge:
Desired Characteristics:
Eligibility Criteria:
Bachelor’s degree in any discipline or MBA in marketing/Digital marketing with a minimum of 3 years of experience in building and deploying email campaigns via ESP (email service provider) or in lieu of a degree, 5 years of experience in building and deploying email campaigns via ESP.
Work timings: 2pm -11pm IST
This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying.
Inform your Manager or HRM before applying for any role on Workday.
Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be any corrective action plan (Formal/Final Formal, LPP)
L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible.
L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
L4+ employees can apply.
Grade/Level: 09
Job Family Group:
Marketing