Manager, Category Insight

Clear Destination Inc.; Northern (KY); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Clear Destination Inc. is seeking a Category Insights Manager to uncover growth opportunities using syndicated research, data from Scintilla and MADRID, and ad hoc studies. You will translate insights into actions that shape Give & Go’s strategies at Walmart and Sam’s, continuously assessing opportunities, risks, and white space.

The role involves developing reporting dashboards (sales, forecast, funnel) and supporting the innovation pipeline with trend analysis and market context.

Qualifications

• Degree in business/marketing required.
• Minimum 3 years’ experience in market research or related analytics.
• Strong analytical and trend analysis skills.
• Experience using Nielsen, Circana, Walmart Scintilla, and Sam’s MADRID.
• Excellent communication and ability to distill insights.
• Ability to work with diverse groups in multiple locations.

Responsibilities

• Translate insights into innovative business strategies with cross-functional stakeholders.
• Support customer line reviews using Walmart tools and translate insights into execution plans.
• Provide product-specific recommendations aligned with WM/Sam’s and G&G strategy.
• Monitor general market trends and advise on portfolio opportunities.
• Develop and present monthly and quarterly category reviews to WM team and cross-functionals.
• Own key reporting such as sales performance, contribution tracker, scorecard, forecast, and funnel.

Skills

Trend analysis

MS Office

Communication

Problem solving

Risk assessment

Stakeholder collaboration

Education

Bachelor's degree in business/marketing

Tools

Nielsen

Circana

Walmart Scintilla

Sam's MADRID

Job description

Job Overview:

Using both syndicated research, account data (Scintilla and MADRID) and ad hoc studies, the Category Insights Manager uncovers new ways to grow categories that will ultimately differentiate Give & Go at Walmart and Sam’s. The Category Insights Manager develops the facts that support Give & Go’s Sales & Marketing strategies and objectives and translates these into actions that can further Give & Go’s success. Responsible for continuous assessment identifying opportunities, risk and white space and share gaps.

Key Responsibilities:

• Collaborate with Sales, CM, Category and PD (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.


• Support the full process of customer line reviews, utilizing Walmart tools translating insights into executional plans.


• Provide product-specific recommendations aligned with WM/Sam’s and G&G strategy.


• Continually monitor and advise on general market trends impacting Give & Go’s business


• Provide foresight into consumer trends to help predict future market developments


• Continuous assessment of current portfolio and mix. Proactively recommend changes ahead of LRs.


• Owner-continue developer of key reporting such as sales performance (item level), contribution tracker, scorecard, forecast, funnel, and others.


• Support Innovation Pipeline development via trends and research.


• Use analytics to identify innovation opportunities that match consumer and customer trends.


• Analyze performance of existing/innovation to improve future PD and promotional effectiveness


• Develop and present monthly and quarterly business reviews by category to WM Team + Cross functionals.

Recipe for Success:

• Completion of a university degree in business and/or marketing


• Minimum 3 years’ experience in market research or in a field that requires analysis of information


• Strong analytical market research and trend analysis


• Previous experience using Nielsen, Circana, and/or Walmart Scintilla, Sam’s MADRID


• Demonstrated ability to distil complex information and analysis into clear and actionable recommendations


• Experience working with diverse groups in multiple locations


• Excellent written and verbal communication, analytical, problem-solving and risk assessment skills


• Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)


• Ability to work independently and in a team environment

What we can offer:

• As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.


• Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.

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