Manager, Category Advisory Services

The Coca-Cola Company; Atlanta (GA); Remote; USD 130,000 - 147,000; Full time

Job summary

A leading company in the beverage industry is seeking a Manager for Category Advisory Services in Atlanta. This role involves leading beverage strategies, managing relationships with key retailers, and driving category growth. The ideal candidate will have significant experience in the CPG industry and strong analytical skills to influence customer decision-making.

Benefits

Full range of medical benefits

Financial benefits

Annual incentive program

Qualifications

• 5+ years in CPG Industry.
• Senior level experience in consumer goods/beverages.
• Strong knowledge of category management principles.

Responsibilities

• Lead beverage strategies for Regional CR accounts.
• Develop and drive Coca-Cola strategic processes.
• Build relationships with senior executives.

Skills

Leadership

Customer Experience (CX)

Relationship Building

Category Insights

Innovation

Category Management

Facilitation

Marketing

Sales

Customer Insights

Storytelling

Communication

Strategic Selling

Teamwork

Cross-Functional Teamwork

Education

Bachelor’s Degree

MBA or other graduate degree

Tools

MS Office

JDA

Power BI

Job description

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Position Overview

Responsible for leading work with Regional CR accounts (Wawa, QuikTrip, Sheetz, Get Go, Murphy, Mapco, Loves) on beverage strategies and tactics to maximize the opportunity for both the category and Coca-Cola. Key deliverables include opportunity assessment, beverage strategy development as part of a category blueprint, shopper insights, assortment and space recommendations, main shelf placement, display best practices, etc.

Position Overview

Responsible for leading work with Regional CR accounts (Wawa, QuikTrip, Sheetz, Get Go, Murphy, Mapco, Loves) on beverage strategies and tactics to maximize the opportunity for both the category and Coca-Cola. Key deliverables include opportunity assessment, beverage strategy development as part of a category blueprint, shopper insights, assortment and space recommendations, main shelf placement, display best practices, etc.

Position Responsibilities

• Ensures alignment between Retailers and Coca-Colas strategic priorities.
• Makes beverage strategic and tactical recommendations by leveraging unique insights from POS, shopper card, panel data as well as other industry sources.
• Plays a pivotal role in influencing customer decision making by building relationships with senior executives to collaboratively build strategies and tactics designed for future category growth
• Stewards’ development & implementation of process for sharing best practices, as well as sharing specific retailer shopper and category insights within Coca-Cola to drive/shape future corporate strategy.
• Leads the interaction with cross-functional leads to address key business questions and develop volume and revenue growth strategies that allow both companies to meet and exceed plan expectations.
• Ensures that category management tools, data, and shopper insights are effectively leveraged to grow distribution, space, and optimized assortment for all beverage categories.
  
  

KEY FOCUS AREAS

Strategic Thinking And Strategy Development

• Develop and drive Coca-Cola strategic processes and plans
• Partner in the development of annual business plan; drive category strategy and opportunities; ensure plan has a relevant category strategy which will win in the marketplace
• Focus on retailer category development
• Provide leadership & continued stewardship for retailer’s beverage categories (Sparkling, Still and Warehouse)
• Recommends space opportunities and risks for the beverage category
• Partner with Sales Teams in development of retailer account plans and programs to drive Coca-Cola market share
• Lead the annual customer category situation assessment process
  
  

Project Management

• Collaborate with cross functional departments (Sales, Channel Strategy and Development, RGM etc) on projects focused on becoming our customers most valued supplier
  
  

Relationship Management

• Develop solid working relationships with key retailer divisional/category managers to drive NARTD beverages into all aspects of their shopper engagement strategy in-store
• Act as brand champion for Coca-Cola by defining and driving overall brand objectives through the practice of category management techniques, delivering comprehensive category programs internally and across retail partners to drive product and brand initiatives
• Build strong team-oriented relationships with other key internal business units and/or global partners that result in new business and/or cross-category opportunities
  
  

Education: Minimum Required Bachelor’s Degree Preferred: MBA or other graduate degree

Experience

Minimum Required:

• 5+ Years in CPG Industry
• Senior level experience within the consumer goods/beverages industry
• Strong knowledge of category management principles and analytic techniques
  
  

Preferred Level

• 7+ Years in CPG Industry
• Experience across multiple disciplines beyond category management (Shopper Insights, Revenue Growth Management, etc)
  
  

Required SKILLS

• Advanced analytical capability
• Specific capabilities with customer specific data sources (84.51, EYC, etc.)
• High level of experience in data providers (Nielsen, IRI)
• High technical skill and aptitude with computer software (MS Office, JDA, Power BI, etc.)
• Demonstrated reputation for customer engagement with ability to positively drive business results
• Ability to link category leadership strategies to customer strategies
• Analytics experience – ability to draw insights and actions from data
• Planning experience – strategic thinking, forward looking, time cognizant
• Drives organizational performance, efficiency, & effectiveness by translating analytics into actions and results
  
  

Additional SKILLS

• PowerBI
• Space planning – exposure to JDA
• Fountain experience
• Customer facing experience.
• Bottler experience
  
  

Travel: 20-30%

Location: Virtual/Remote with preference for location Eastern USA– Atlanta/ and or Atlanta AOC

Skills

Leadership; Customer Experience (CX); Relationship Building; Category Insights; Innovation; Category Management; Facilitation; Marketing; Sales; Customer Insights; Storytelling; Communication; Strategic Selling; Teamwork; Cross-Functional Teamwork

Pay Range:$130,000 - $147,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care, Non-profit Organizations, and Government Administration

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