Manager, Catalog Creator

Universal Music Group; Los Angeles (CA); On-site; USD 70,304 - 129,323; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision coverage

Wellbeing reimbursements for fitness classes and more

401(k) with 100% immediate vesting

Generous paid parental leave

Job summary

Universal Music Group in Los Angeles seeks a Manager, Creator Catalog to drive creator and influencer marketing initiatives for Pop/Rock and Urban artists. This role focuses on building strategic partnerships that resonate with fans and reflect the artists' legacies.

The ideal candidate will have over 3 years of relevant experience, a strong understanding of music creator ecosystems, and outstanding organizational skills. They will lead marketing efforts around key releases while collaborating with cross-functional teams to enhance brand presence.

Qualifications

• 3+ years of creator or influencer marketing experience within music or digital media.
• Strong preference for experience with Pop/Rock and Urban creators.
• Comfort managing relationships with creators and artist teams.

Responsibilities

• Lead execution of creator and influencer marketing initiatives.
• Manage relationships and communications with creators and internal teams.
• Analyze performance and optimize campaigns based on insights.

Skills

Creator marketing experience

Understanding of creator ecosystems

Organizational skills

Strategic thinking

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD

The Manager, Creator Catalog supports creator, influencer, and content marketing initiatives across Capitol Records’ Pop/Rock and Urban (Hip-Hop & R&B) catalog artists. This role brings iconic eras, anniversaries, archival moments, reissues, and culturally defining stories to life through strategic, authentic creator partnerships.

Working closely with Digital Marketing leadership and cross-functional teams, the Manager ensures creator content reflects each artist’s legacy while driving discovery and engagement among both long-standing fans and new generations. Managing Pop/Rock and Urban catalogs requires an understanding that creator strategies differ by genre—from storytelling style and platform behavior to cultural context and creator communities—while still laddering up to a cohesive catalog vision.

A general global awareness is important, ensuring creator strategies can scale across markets when appropriate without losing cultural authenticity.

How You’ll CREATE

Creator, Influencer & Content Strategy

• Lead day-to-day execution of creator and influencer marketing across Pop/Rock and Urban catalog campaigns.
• Identify and source creators whose content aligns organically with each genre—ranging from nostalgia-driven and performance-based storytelling in Pop/Rock to culturally rooted commentary, dance, lifestyle, fashion, education, and production-focused creators in Urban.
• Apply genre-aware thinking when recommending creators, formats, and platforms—recognizing that Pop/Rock and Urban audiences engage with content differently.
• Recommend creators for key territories when campaigns require international amplification.
• Support initiatives tied to anniversaries, classic albums, reissues, remasters, box sets, archival releases, and cultural milestones.

Campaign Development & Execution

• Manage creator sourcing, outreach, briefings, deliverable tracking, approvals, and ongoing communication.
• Maintain clear, professional communication between creators, internal teams, artist partners, and estates.
• Activate creator content around key release moments, platform trends, cultural conversations, and genre-specific cycles.
• Ensure all creator output aligns with campaign objectives, artist legacy, and broader catalog strategy.

Insights, Data & Optimization

• Use platform analytics, cultural trends, and genre knowledge to identify creators who feel authentic to each campaign.
• Track creator performance across platforms and compile insights for internal teams.
• Identify opportunities to scale high-performing content or optimize underperforming activations.
• Incorporate cross-market insights when evaluating creator effectiveness and reach.

Cross-Functional Collaboration

• Collaborate with Catalog and Core label teams across Marketing, Digital, Creative, A&R Research, Production, Revenue, and Commercial to support catalog priorities.
• Support integration of Capitol Records’ broader creator and content networks across Pop/Rock and Urban initiatives.
• Ensure creator content reinforces artist brand, campaign narrative, and long-term catalog positioning.
• Stay aligned with Digital Marketing leadership to ensure execution reflects overall strategy and priorities.

Bring Your VIBE

• 3+ years of creator or influencer marketing experience within music, digital media, or adjacent cultural spaces
• Experience working with Pop/Rock and/or Urban (Hip-Hop & R&B) creators strongly preferred
• Strong understanding of creator ecosystems, platform trends, and fan behavior across genres
• Comfort managing relationships with creators, artist teams, estates, and internal partners
• Highly organized, proactive, and able to manage multiple catalog campaigns simultaneously
• Strategic thinker who understands the balance between paid and organic creator programs
• Passion for music history and interest in how legacy content connects with modern and global audiences

Perks Playlist

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

Paid Time Off & Additional

• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Job Category:

Marketing, Streaming & Digital Media

Salary Range: $70,304 - $129,323

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.