Manager, Campaign Planning and Activation

Thomson Reuters Foundation; Eagan (MN); Hybrid; USD 100,000 - 186,000; Full time

Benefits offered by this job

Hybrid work model

Career development and growth

Job summary

Thomson Reuters is seeking a strategic Campaign Planning and Activation Manager to own full-funnel, omni-channel campaigns for tax products. You’ll drive awareness, engagement, pipeline, and revenue across acquisition, upsell, and cross-sell motions, coordinating paid digital, paid social, email, nurture, events, and sponsorships with content and product marketing teams.

The role focuses on translating GTM priorities into integrated campaign plans, executing across channels, and managing

Qualifications

• Bachelor's degree or equivalent experience in marketing, business, or related field.
• 6+ years in integrated B2B marketing, campaign strategy, or demand generation.
• Experience owning complex, multi-channel programs end-to-end.
• Ability to translate business priorities into actionable plans.
• Strong project management and stakeholder management skills.

Responsibilities

• Own annual and quarterly campaign strategies for assigned products and channel mix.
• Design and deploy full-funnel campaigns across paid digital, paid social, email, nurture, and events.
• Lead multi-team briefs and ensure alignment with content/product marketing before activation.
• Monitor budgets, timelines, and ROI; optimize campaigns for performance.
• Provide regular status updates and action-oriented optimization recommendations.
• Collaborate with analytics to define success metrics and post-campaign learnings.

Skills

Integrated B2B marketing

Campaign strategy

Demand generation

Cross-functional collaboration

Analytical mindset

Stakeholder management

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Workfront

Anaplan

Salesforce

Tableau

Eloqua

Job description

Thomson Reuters is seeking a strategic, execution-focused Campaign Planning and Activation Manager to join the Tax, Audit, and Accounting marketing team. In this role, you will own the strategy and deployment of full-funnel, omni-channel marketing campaigns for specific tax products with a focus on CoCousel Tax, Audit and Accounting, — driving awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross-sell motions. You will serve as the primary campaign architect for your products, orchestrating and executing integrated programs that span paid digital, paid social, email, nurture, events, sponsorships, BDR enablement, and digital journey touchpoints, in close partnership with content marketing, product marketing, demand generation, field marketing, and other internal teams.

Key Responsibilities

Strategy & Planning

Own annual and quarterly campaign strategies for assigned products, aligned to acquisition, upsell, and cross-sell goals.

Translate go-to-market priorities and customer/persona insights into integrated campaign plans – objectives, messaging, channel mix, budget, and KPIs.

Lead campaign brief development in alignment with the Marketing Strategy roles, aligning content marketing, product marketing, and other stakeholders before activation.

Balance long-term strategy with agility to respond to market opportunities and business priorities.

Execution

Design and deploy full-funnel campaigns across paid digital, paid social, organic search, email/nurture, and BDR programs, partnering with enterprise digital on digital journey touchpoints.

Build and execute media channel and sponsorship plans that reach target customers at the right frequency and cadence to hit campaign objectives.

Partner on digital customer journey mapping to ensure seamless experiences across touchpoints.

Cross-Functional Project Management

Serve as primary campaign project manager, coordinating workstreams across teams for on-time, on-budget, on-quality delivery.

Manage intake of briefs, assets, and deliverables; proactively identify and resolve bottlenecks, and drive continuous improvement in how campaigns move through the pipeline.

Lead regular status reviews with stakeholders, maintaining visibility into timelines, budgets, and deliverables.

Performance & Budget

Define success metrics and reporting frameworks with the analytics team; report on full-funnel performance (impression to closed sale) through the lenses of campaign, asset, and channel performance, with actionable optimization recommendations.

Own budget allocation and spend across assigned campaigns – tracked, reconciled against plan, and optimized for ROI.

Conduct post-campaign analysis, apply learnings to future planning, and continually test and iterate to scale what works.

Stay current on emerging marketing trends and technologies, incorporating relevant innovations into campaign strategy.

Accountability

Full-funnel pipeline and revenue contribution against acquisition, upsell, and cross-sell targets.

On-time, on-budget delivery of campaigns and deliverables.

Consistency and quality of campaign experience across all channels and touchpoints.

Experience & Skills Required

Bachelor's degree in marketing, business, or a related field (or equivalent experience).

6+ years in integrated B2B marketing, campaign strategy, or demand generation, with a track record of owning complex, multi-channel programs.

Demonstrated experience planning and executing high performing full-funnel omni-channel campaigns as part of an integrated strategy.

Strong strategic thinking – able to translate business priorities and audience insights into clear, actionable plans.

Excellent project management skills across multiple simultaneous programs in a matrixed organization.

Outstanding communication and stakeholder management across all levels of the organization.

Strong analytical mindset, using performance data to optimize campaigns and report on pipeline/growth contribution.

Experience with modern marketing tech stacks and demand gen platforms (e.g., Workfront, Anaplan, Salesforce, Tableau, Eloqua).

Preferred Qualifications

Experience in tax, audit or and accounting industry is a plus.

What's in it for you?

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.
• Optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Compensation

The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $100,100 USD - $185,900 USD. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.

Equal Employment Opportunity

To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.

Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at [e-mail]. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.