Manager, Campaign Analytics

FanDuel; New York (NY); Hybrid; USD 149,000 - 186,000; Full time

Benefits offered by this job

FanDuel Total Rewards

401k with up to 5% match

Paid holidays

Job summary

FanDuel is hiring a Manager, Campaign Analytics in New York to measure and optimize the effectiveness of sportsbook promotional spend. You will combine advanced analytics with cross-functional partnership to improve ROI and transparency of generosity investments.

The role emphasizes critical thinking, data-driven insights, and continual learning to drive commercial performance across campaigns and customer promotions.

Qualifications

• 3+ years of analytics experience.
• Expert in SQL and manipulating large data sets in Excel.
• Strong data storytelling and data visualization skills.
• Knowledge of Tableau is a plus.
• Python or other programming language is a plus.

Responsibilities

• Deliver executive-level reporting and single source of truth for campaign performance and generosity spend.
• Identify opportunities and hypotheses to optimize campaign performance via exploratory analysis.
• Generate insights and recommendations for cross-functional partners to maximize value from customer promotions.
• Develop understanding of generosity distribution, experiments, and impact measurement.
• Collaborate with Generosity Data Science and other teams to evolve measurement and communication of effectiveness.

Skills

SQL

Data storytelling

Excel

Data visualization

Education

Undergraduate degree in a numerate/technical discipline

Tools

Tableau

Python

Job description

THE POSITION

Our roster has an opening with your name on it

FanDuel is seeking a Manager, Campaign Analytics to measure and optimize the effectiveness of Sportsbook promotional (generosity) spend. This role combines advanced analytics, performance measurement, and cross-functional partnership to generate insights and recommendations that improve campaign ROI and enhance transparency into the true impact of our generosity investments. Using your critical thinking skills, analytical mindset and technical capabilities, you will play a key role in the evolution of our generosity strategy.

This is a great opportunity for somebody who wants to work in an environment where curiosity is rewarded, and people are empowered to make decisions. The ideal candidate will have a passion for data analytics, continual learning and a desire to drive improvements in commercial performance through data driven insights.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

• Deliver Executive-level reporting that serves as the single source of truth for campaign performance and generosity spend, providing stakeholders with clear visibility into results
• Through exploratory analysis, subject matter expertise and innovative thinking, identify opportunities and propose hypotheses to optimize campaign performance
• Generate insights and recommendations for cross-functional partners that maximize the value delivered through customer promotions
• Develop a deep understanding of how we distribute generosity, both strategically and operationally, and how we experiment to advance our understanding of the impact of our generosity spend
• Act as a thought partner and collaborate closely with Generosity Data Science and other teams to evolve how we measure, assess and communicate the effectiveness of generosity spend
• Deepen understanding of customer behavior, efficiency of promotions, and the key drivers of campaign performance
• Demonstrate accurate insights using easy to interpret visualizations and clear explanations of results, recommendations, methods, biases and limitations
• Leverage AI to accelerate and enhance your work, taking care to ensure high integrity, managing AI risk of error, and maintaining excellent understanding of AI output to avoid blind trust.
• Plan and manage project timelines with precision, ensuring detailed accuracy and consistent coordination with key Stakeholders
• Collaborate with key stakeholders to effectively identify areas for improvement, and support their strategic objectives
• Take responsibility to learn the necessary skills and techniques, in order to work with independence, integrity and accuracy
• Assist in the training and development of junior team members

THE STATS

What we're looking for in our next teammate

• Minimum of 3+ years of previous Analytics Experience
• Expert in SQL and comprehensive experience of manipulating large datasets in Microsoft Excel
• Strong data driven storytelling and data visualization skills
• Advanced knowledge of at least one data visualization tool (Tableau would be a plus)
• Strong knowledge of at least one statistical or programming language a plus, ideally Python
• Undergraduate degree in a numerate or technical discipline or equivalent professional experience
• Knowledge of sports is a plus
• Interest or experience in the Sports betting industry is an advantage

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [e-mail].

The applicable salary range for this position is $149,000 - $186,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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