Manager, Business Development - Commercial

Genesys; Wisconsin; On-site; USD 120,000 - 190,000; Full time

Job summary

Genesys is seeking a seasoned leader to drive regional Business Development for the Commercial market, shaping the front end of the sales funnel in a cloud and SaaS environment. You will manage a BDR team, align with Sales and Marketing leadership, and own pipeline strategy to fuel revenue growth.

You will influence go-to-market directions, elevate prospecting sophistication with data-driven tools, and build a scalable enablement program to shorten ramp times and boost performance across the

Qualifications

• 7+ years of experience in SaaS or cloud-based environments within Business Development, Sales Development, or Inside Sales functions.
• 3+ years of experience leading BDR or SDR teams, with direct people management responsibility.
• Proven track record of generating pipeline and contributing to revenue growth through team leadership.

Responsibilities

• Lead, coach, and develop a team of Business Development Representatives across the Commercial market segment, driving performance and career progression.
• Own end-to-end pipeline generation strategy aligned to regional revenue targets and market expansion goals.
• Build and scale a talent development engine for BDRs with coaching plans, curricula, and clear promotion pathways.
• Create and run a formal enablement program (onboarding, ongoing skills training, certification milestones) to shorten ramp time and raise performance.
• Drive improvements in conversion rates and pipeline quality across the full funnel, increasing efficiency and revenue impact.
• Partner with Sales and Marketing leadership to design and execute account-based and regional go-to-market strategies.

Skills

SaaS sales

Team leadership

Pipeline development

Forecasting

CRM proficiency

Tools

CRM platforms

Sales engagement tools

AI-enabled prospecting tools

Job description

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries - moving AI from possibility to production in real-world enterprise environments every day.

Job Description

Role Overview

Pipeline generation directly influencing revenue growth, market expansion, and customer acquisition at scale. This role owns the strategy, performance, and evolution of how new business is created, qualified, and accelerated, shaping the front end of the sales funnel within a cloud and SaaS environment. You will lead a regional Business Development organization across the Commercial market segment driving consistent pipeline creation while elevating prospecting sophistication through data, AI-enabled tools, and modern engagement strategies.

At Genesys, we are advancing AI-powered customer experience solutions that help organizations deliver more empathetic, connected interactions. In this role, you will influence how enterprises engage with their customers while partnering closely with Sales and Marketing leadership to shape go-to-market direction, improve conversion performance, and expand market reach. You will operate with high visibility across leadership, owning strategic outcomes and directly shaping the career trajectories of the talent you develop. This position offers strong exposure to enterprise initiatives, a seat at the table on regional growth strategy, and the opportunity to build a bench of future sales leaders.

Key Responsibilities

• Lead, coach, and develop a team of Business Development Representatives across the Commercial market segment, driving performance, engagement, and career progression through regular 1:1 coaching, prospecting strategy reviews, and personalized development plans tied to each BDR's career goals
• Own end-to-end pipeline generation strategy aligned to regional revenue targets and market expansion goals
• Build and scale a talent development engine for BDRs: individualized coaching plans, structured skill-building curricula, and clear promotion pathways into Account Executive, Sales Engineering, and Marketing roles - establishing the team as a proven pipeline of future revenue talent for the broader organization
• Create and run a formal enablement program (onboarding, ongoing skills training, certification milestones) that shortens ramp time for new hires and raises the performance floor across the team
• Drive improvements in conversion rates and pipeline quality across the full funnel, increasing efficiency and revenue impact
• Partner with Sales and Marketing leadership to design and execute account-based and regional go-to-market strategies, positioning BDR leadership as a strategic voice in shaping company-wide growth priorities, not just a downstream execution function
• Oversee pipeline creation metrics, forecasting accuracy, and performance tracking to ensure predictable growth and give leadership a reliable read on regional business health
• Analyze pipeline data, campaign performance, and engagement trends to optimize prospecting effectiveness and inform strategic decisions
• Build and scale repeatable processes, playbooks, and enablement programs to support a distributed and growing team, creating institutional knowledge that outlasts any single rep or manager
• Collaborate with global stakeholders to implement best practices and introduce innovative prospecting approaches leveraging modern sales technologies, extending your impact beyond the region into company-wide standards
• Foster a culture of accountability, professionalism, and high performance aligned with company values that makes the team a destination for top talent and a visible feeder for internal promotion
• Champion the use of CRM platforms, sales engagement tools, and data-driven insights to enhance productivity and visibility, and act as an internal advocate for adopting AI-enabled prospecting tools ahead of the market

Required Qualifications

• 7+ years of experience in SaaS or cloud-based environments within Business Development, Sales Development, or Inside Sales functions
• 3+ years of experience leading BDR or SDR teams, with direct people management responsibility
• Proven track record of generating pipeline and contributing to revenue growth through team leadership