Manager, Business Development - Commercial

Genesys; Town of Texas (WI); On-site; USD 110,000 - 160,000; Full time

Job summary

Genesys is building AI-powered customer experiences and seeks a regional Business Development leader to drive pipeline and revenue growth in the Commercial market. You will lead a team of BDRs, own end-to-end pipeline generation strategy aligned with regional targets, and partner with Sales and Marketing to design go-to-market plans and improve conversion performance.

This role offers high visibility with leadership, opportunities to develop talent, and exposure to enterprise initiatives across

Qualifications

• 7+ years of experience in SaaS or cloud-based environments within Business Development, Sales Development, or Inside Sales.
• 3+ years of experience leading BDR or SDR teams, with direct people management responsibility.
• Proven track record of generating pipeline and contributing to revenue growth through team leadership.

Responsibilities

• Lead and develop a team of BDRs across the Commercial market, driving performance, engagement, and career progression through regular 1:1 coaching and development plans.
• Own end-to-end pipeline generation strategy aligned to regional revenue targets and market expansion goals.
• Build and scale a talent development engine for BDRs with coaching plans and promotion pathways into senior roles.
• Create and run a formal enablement program that shortens ramp time for new hires and raises the performance floor.
• Drive improvements in conversion rates and pipeline quality across the full funnel.
• Partner with Sales and Marketing leadership to design and execute account-based and regional go-to-market strategies.
• Oversee pipeline creation metrics, forecasting accuracy, and performance tracking.
• Analyze pipeline data and engagement trends to optimize prospecting effectiveness.
• Build scalable processes and playbooks to support a distributed team and share best practices globally.
• Foster a culture of accountability and high performance aligned with company values.
• Champion AI-enabled prospecting tools ahead of the market.

Skills

SaaS sales

Team leadership

Pipeline generation

Revenue growth

CRM platforms

Data-driven decisions

Tools

CRM platforms

Sales engagement tools

Job description

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries - moving AI from possibility to production in real-world enterprise environments every day.

Job Description

Role Overview

Pipeline generation directly influencing revenue growth, market expansion, and customer acquisition at scale. This role owns the strategy, performance, and evolution of how new business is created, qualified, and accelerated, shaping the front end of the sales funnel within a cloud and SaaS environment. You will lead a regional Business Development organization across the Commercial market segment driving consistent pipeline creation while elevating prospecting sophistication through data, AI-enabled tools, and modern engagement strategies.

At Genesys, we are advancing AI-powered customer experience solutions that help organizations deliver more empathetic, connected interactions. In this role, you will influence how enterprises engage with their customers while partnering closely with Sales and Marketing leadership to shape go-to-market direction, improve conversion performance, and expand market reach. You will operate with high visibility across leadership, owning strategic outcomes and directly shaping the career trajectories of the talent you develop. This position offers strong exposure to enterprise initiatives, a seat at the table on regional growth strategy, and the opportunity to build a bench of future sales leaders.

Key Responsibilities

• Lead, coach, and develop a team of Business Development Representatives across the Commercial market segment, driving performance, engagement, and career progression through regular 1:1 coaching, prospecting strategy reviews, and personalized development plans tied to each BDR's career goals
• Own end-to-end pipeline generation strategy aligned to regional revenue targets and market expansion goals
• Build and scale a talent development engine for BDRs: individualized coaching plans, structured skill-building curricula, and clear promotion pathways into Account Executive, Sales Engineering, and Marketing roles - establishing the team as a proven pipeline of future revenue talent for the broader organization
• Create and run a formal enablement program (onboarding, ongoing skills training, certification milestones) that shortens ramp time for new hires and raises the performance floor across the team
• Drive improvements in conversion rates and pipeline quality across the full funnel, increasing efficiency and revenue impact
• Partner with Sales and Marketing leadership to design and execute account-based and regional go-to-market strategies, positioning BDR leadership as a strategic voice in shaping company-wide growth priorities, not just a downstream execution function
• Oversee pipeline creation metrics, forecasting accuracy, and performance tracking to ensure predictable growth and give leadership a reliable read on regional business health
• Analyze pipeline data, campaign performance, and engagement trends to optimize prospecting effectiveness and inform strategic decisions
• Build and scale repeatable processes, playbooks, and enablement programs to support a distributed and growing team, creating institutional knowledge that outlasts any single rep or manager
• Collaborate with global stakeholders to implement best practices and introduce innovative prospecting approaches leveraging modern sales technologies, extending your impact beyond the region into company-wide standards
• Foster a culture of accountability, professionalism, and high performance aligned with company values that makes the team a destination for top talent and a visible feeder for internal promotion
• Champion the use of CRM platforms, sales engagement tools, and data-driven insights to enhance productivity and visibility, and act as an internal advocate for adopting AI-enabled prospecting tools ahead of the market

Required Qualifications

• 7+ years of experience in SaaS or cloud-based environments within Business Development, Sales Development, or Inside Sales functions
• 3+ years of experience leading BDR or SDR teams, with direct people management responsibility
• Proven track record of generating pipeline and contributing to revenue growth through team leadership