Manager, Business Analytics

GSK plc; Durham (NC); On-site; USD 110,000 - 165,000; Full time

Job summary

GSK plc in the United States seeks a Business Analytics Manager to lead analytics for the Anti-Infectives Insights & Analytics team, informing opportunity identification and prioritization. You will develop analyses on customer targeting, segmentation, and marketing mix modeling, collaborating with sales, marketing and CI.

The role requires strategic thinking, business acumen, and the ability to translate outputs into actionable recommendations that drive commercial performance across markets.

Qualifications

• Bachelor’s degree required in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/Economics
• Experience with analytical tools (Python, SQL) and visualization tools (Thoughtspot, PowerBI, Tableau)
• Experience leading analytical workstreams or projects with cross-functional stakeholders

Responsibilities

• Execute Marketing Analytics for customer targeting and segmentation
• Perform marketing mix modeling and campaign performance analytics
• Identify opportunities to drive performance and influence decision-making across CI, Marketing, Sales, and Finance
• Create concise story boards to communicate data learnings for business decisions
• Develop and automate analytics processes to improve efficiency and data availability

Skills

Customer Insights

Data to Insights

Digital Fluency

Influencing Without Authority

Market Knowledge

Scientific Literacy

Education

Bachelor's degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/E Economics

MSc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/E Economics or related

Tools

Python

SQL

Thoughtspot

PowerBI

Tableau

Job description

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Are you a curious analytics professional interested in driving performance of our Anti-Infectives Portfolio? The Business Analytics Manager role will work on the Anti-Infectives Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the Anti-Infectives team, including customer targeting, segmentation, behavioral analysis, marketing mix modeling/investment guidance, business performance drivers analysis, and measurement of pilots and experiments.

This role requires a strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputs to business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team, Commercial Data & Analytics, and Analytics Excellence Center of Excellence.

Key responsibilities include:

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
• Proactively identify key opportunities to drive performance by leveraging various Marketing analytics, communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
• Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams
• Create succinct story boards to communicate data learnings influencing business decisions
• Continuously identify opportunities to:
  • Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
  • Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
• Use analytical tools (SAS, R, Python, or similar) to complete analyses including:
  • Targeting for marketing
  • Customer Segmentation
  • Segment profiling analytics

Basic Qualifications

• Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
• Experience with analytical (Python, Python, SQL etc.) & visualization tools (Thoughtspot, PowerBI, Tableau etc.)
• Experience leading analytical workstreams or projects with cross-functional stakeholders.

Preferred Qualifications

• M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
• A minimum of 4 years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred
• Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
• Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.)
• Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics
• Experience in commercial analytics focused on biologics and or oncology
• Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization

Skills

• Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy

Skills

• Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.