Manager, Breakfast Marketing

Denny's; Town of Union, Spartanburg (NY, SC); On-site; USD 79,000 - 109,000; Full time

Job summary

A leading company in the restaurant industry is seeking a Manager for Breakfast Marketing. This role involves leading product initiatives, managing implementation processes, and overseeing menu testing to drive traffic and sales. The ideal candidate will collaborate with various teams to develop and execute marketing strategies effectively.

Responsibilities

• Leads product initiatives and supports brand programs.
• Manages product implementation for travel center locations.
• Oversees menu testing efforts and manages programs from development to launch.

Job description

Manager, Breakfast Marketing page is loaded

Manager, Breakfast Marketing

Apply locations Spartanburg, SC - 203 E. Main Street (29319) time type Full time posted on Posted 4 Days Ago job requisition id R08908

Essential Functions (Key Responsibilities)

Leads select product initiatives for the brand (including programs such as Kids Menus) and supports initiatives (like Core Menus & Strategic Daypart Initiatives) that can effectively drive traffic and deliver profitable sales.

Manages the product implementation process for non-traditional travel center locations and regional menus.

Oversees all calendar & core menu testing efforts (food-related – not value) from planning, development, execution, and analysis as well as communications, inventory management, pricing, projections, and operational feedback

Manages programs from development to testing to national launch with effective communication and flawless execution

Partners with Product Development to identify key areas of opportunity for new products that will meet existing customer needs and drive traffic to our restaurants specifically for these growth channels and occasions.

Writes briefs for agency partners to guide the development of creative material, enabling them to deliver on the project's strategic vision (kids menu)

Consults with merchandising teams to ensure that in-restaurant creative materials deliver on the brand strategy

Provides direction to and coordinates research needs with Consumer Insights group for assigned projects

Plans, develops, executes, and analyzes marketing tests and recommends action steps

Attends key meetings as needed to present and capture notes; Runs cross-functional team meetings and works with teams to populate key information

Supports the Product Marketing team on ad-hoc initiatives

Other duties as assigned.

The typical pay range for this role is:

Minimum:$79,000.00 - Maximum:$108,900.00

Please note that this range represents the pay range for all positions in the job grade within which the position falls. This job posting is not a promise of any specific pay for any specific employee as the actual pay will take into account a range of factors, including location and experience.

Denny's, Inc.is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation,gender identity,disability,genetic information,military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law.

Applicants requiring reasonable accommodation for any part of the application process shouldcontact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.

Denny’s, Inc. participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. For more information on E-Verify, please contact the DHS at 888-897-7781 or dhs.gov/e-verify. Please note that we do not use this information to pre-screen job applicants.