Manager, Brand Marketing, Makeup

sephora.com; San Francisco (CA); On-site; USD 118,000 - 132,000; Full time

Benefits offered by this job

Health insurance

401k with match

Paid time off

Tuition reimbursement

Employee product discounts

Volunteer opportunities

Job summary

Sephora is seeking a Brand Marketing Manager, Makeup, to lead marketing plans for Sephora brand partners and drive growth across programs. You’ll partner with brands to optimize campaigns using Sephora's marketing levers and build strategies that deliver mutual value.

This role emphasizes cross-functional collaboration and leadership within a fast-paced beauty environment. You’ll work closely with merchandising, creative, store marketing, loyalty, and analytics teams, while mentoring junior

Qualifications

• 5+ years of experience in marketing and/or brand management.
• Strong background in digital, social media, and non-traditional marketing.
• Strong problem-solving skills with the ability to anticipate obstacles and generate solutions.
• Honed presentation skills and confidence presenting to leadership.
• Excellent written and verbal communication skills.
• Exceptional organizational and time management abilities.
• Proven ability to lead and work across cross-functional teams.

Responsibilities

• Serve as the main marketing contact and trusted advisor for 20+ makeup brand partners, building relationships and knowledge of their business priorities, products, and goals.
• Guide senior brand marketing leaders on strategic and tactical opportunities to help their brands win at Sephora.
• Develop marketing recommendations across sampling, social media, paid media, and consumer messaging to achieve shared objectives.
• Advise select brands on broader strategy and optimal use of investments.
• Build collaborative marketing programs that secure brand participation in Sephora initiatives.
• Analyze and report ROI for Sephora and brand programs to inform decisions.
• Manage Beauty Insider sampling and promotional plans to optimize brand investments.
• Identify opportunities for new co-op marketing programs and partnerships.
• Partner cross-functionally with merchandising, creative, store marketing, store education, loyalty, and analytics teams.
• This is an individual contributor role with mentoring opportunities.

Skills

Marketing

Brand management

Digital marketing

Cross-functional teamwork

Communication

Job description

All official Sephora US recruitment emails will come from a @sephora.com email address. We will never interview via text, ask you to download unfamiliar software, or request sensitive personal information such as your SSN or banking details via email, phone, or text. Learn more about Sephora on our official careers site inside-sephora.com, and search for verified US roles at join.sephora.com.

Belong to Something Beautiful At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora: Ready for a career glow up? As a Brand Marketing Manager, Makeup, you’ll be responsible for establishing marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients. The work you do will impact beauty, as you partner with brands to optimize programs using Sephora's marketing levers and build strategies that deliver mutual growth. You’ll be part of a team that’s united in beauty, supported by those who are equally passionate about brand growth, client engagement, and innovative marketing.

What You’ll Do:

• Serve as the main marketing contact and trusted advisor for 20+ makeup brand partners, building strong relationships and deep knowledge of their business priorities, products, and goals.
• Guide senior brand marketing leaders on both strategic and tactical opportunities to help their brands win at Sephora.
• Develop marketing recommendations across sampling, social media, paid media, and consumer messaging to achieve shared business objectives.
• Advise select brands with limited marketing resources on broader strategy and the most effective use of their investments, both within Sephora and beyond.
• Build collaborative marketing programs that secure brand participation in key Sephora initiatives and support category growth.
• Analyze and report on ROI for Sephora and brand marketing programs, using data to make recommendations that create win-win outcomes.
• Manage Beauty Insider sampling and promotional plans, identifying ways to optimize brand investment while meeting Sephora's business needs.
• Identify opportunities for new co-op marketing programs and partnerships, and help build the business case for innovative ideas.
• Partner cross-functionally with merchandising, creative, store marketing, store education, loyalty, and analytics teams in a highly matrixed organization.
• This is an individual contributor role but you will have the opportunity to mentor junior team members.

What You’ll Bring:

• 5+ years of experience in marketing and/or brand management; agency, retail, and/or beauty industry experience preferred.
• Strong background in digital, social media, and non-traditional marketing.
• Strong problem-solving skills, with the ability to anticipate obstacles and quickly generate alternative solutions.
• Honed presentation skills and confidence presenting a point of view in multiple settings, including leadership forums.
• Effective written and verbal communication skills.
• Exceptional organizational and time management skills.
• Proven ability to lead, build relationships, and work effectively across highly cross-functional teams.
• A positive, flexible, roll‑up‑your‑sleeves mindset and passion for Sephora, its clients, and its marketing programs.

What You’ll Get:

The annual base salary range for this position is $117,895.00 - $131,765.00. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. This job will be posted for a minimum of five days.

Caring Community. You’ll collaborate with teammates who are equally passionate about innovating and driving the industry forward - together, united in beauty.

Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.

Meaningful Work. As you make an impact on beauty, you’ll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.

Rewards as Unique as You:

• Health. Choose a healthcare plan to fit you and your family's needs with medical, dental, and vision coverage. Sephora also fully covers our employees' disability and life insurance.
• Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
• Balance. You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
• Growth. Career growth is built into every role, with access to training, development, and tuition reimbursement.
• Perks. Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
• Support. Join a team that truly cares - with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.

Sephora values a diverse and inclusive workplace and considers all applicants without regard to sex, pregnancy, race, color, national origin, gender (including gender identity and gender expression), age, religion, sexual orientation, military/veteran status, disability, or any other protected category.

Sephora is committed to providing reasonable accommodation to applicants with disabilities or other medical conditions.

Sephora will consider all qualified applicants, including those with arrest and conviction records in a manner consistent with the requirements of all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Join Us and Belong to Something Beautiful