Manager, Brand Marketing & Communications, Lakeland

Detroit Tigers, Inc.; Lakeland (FL); On-site; USD 85,000 - 120,000; Full time

Job summary

The Manager of Brand Marketing & Communications at Detroit Tigers leads brand strategy, design, and public relations across team touchpoints including Tigers, Spring Training, and Lakeland Flying Tigers. The role blends hands-on visual content creation with strategic communications and sponsorship alignment.

You will oversee graphic design, social media, media relations, and campaign execution, drive fan engagement, and collaborate with analytics to measure performance and support revenue goals.

Qualifications

• Bachelor's degree in graphic design, marketing, communications, public relations, journalism, or a related field.
• Minimum of three (3) years of experience in graphic design, brand strategy, communications, and social media management.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Trello.

Responsibilities

• Graphic Design & Visual Content Creation: Design visual assets for social media platforms, digital advertising, print collateral, stadium signage, ticket promotions, and web features using Adobe Creative Suite.
• Brand & Marketing Campaign Strategy: Lead integrated marketing campaigns across digital, print, and stadium channels to promote game tickets, special events, and team initiatives for Spring Training and the Lakeland Flying Tigers.
• Social Media Management & Strategy: Oversee content development, calendar management, and daily channel execution; direct live in‑game visual content coverage and sponsorship-aligned posts.
• Communications & Public Relations: Write press releases, manage media requests, direct team messaging, monitor brand sentiment, and ensure visual brand integrity across channels.
• Community & Influencer Engagement: Drive fan interactions and manage influencer/blog databases for promotions, contests, and event partnerships.
• Creative Workflow & Signage Operations: Produce graphics for sponsor activations, manage Trello workflows, and oversee signage inventory and production.
• Analytics & Presale Execution: Partner with digital/analytics teams to track performance and report results.
• Game Day & Event Operations: Provide on‑site execution for game presentation and sponsor-aligned in‑game moments.

Skills

Graphic design

Brand strategy

Social media management

Copywriting

Public relations

Education

Bachelor's degree in graphic design or related field

Tools

Adobe Creative Suite

Trello

Job description

Job Summary:

The Manager of Brand Marketing & Communications serves as a key leader within the Marketing department, driving unified brand strategy, graphic design, public relations, and social media execution across all team touchpoints, including Tigers, Tigers Spring Training, and Lakeland Flying Tigers initiatives. This role merges hands‑on visual content creation with strategic communications, overseeing graphic design, daily digital presence, media relations, and promotional asset workflows to expand fan engagement and support revenue goals.

Key Responsibilities:

• Graphic Design & Visual Content Creation: Design visual assets for social media platforms, digital advertising, print collateral, stadium signage, ticket promotions, and web features using Adobe Creative Suite.
• Brand & Marketing Campaign Strategy: Lead integrated marketing campaigns across digital, print, and stadium channels to promote game tickets, special events, and team initiatives for Spring Training and the Lakeland Flying Tigers.
• Social Media Management & Strategy: Oversee content development, calendar management, and daily channel execution (Facebook, Instagram, X/Twitter, Snapchat, etc.). Direct live in‑game visual content coverage, track industry trends, and ensure sponsorship alignment via social media posts.
• Communications & Public Relations: Write press releases, manage media requests, direct team messaging, monitor public brand sentiment, and ensure visual brand integrity and sponsorship alignment across all channels and communications.
• Community & Influencer Engagement: Drive fan interactions through responsive inbound customer service. Manage and expand the influencer and blog database for strategic promotions, contests, and event partnerships.
• Creative Workflow & Signage Operations: Produce graphics for corporate sponsor activations, manage creative project workflows using Trello, and oversee stadium signage inventory, production, and trafficking.
• Analytics & Presale Execution: Partner with digital and analytics teams to execute presale campaigns, track performance metrics across social channels, and present actionable reporting.
• Game Day & Event Operations: Provide on‑site execution for game presentation, public relations moments, and stadium events as needed, ensuring sponsorship alignment during in‑game presentations and promotion activations.

Required Knowledge, Skills, and Abilities:

• Bachelor’s degree in graphic design, marketing, communications, public relations, journalism, or a related field.
• Minimum of three (3) years of experience in graphic design, brand strategy, communications, and social media management.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and project management platforms (Trello).
• Proven portfolio demonstrating graphic creation, brand strategy, and multi-channel content execution.
• Excellent written communication, editing, press release writing, and copywriting skills.

Preferred Knowledge, Skills and Abilities:

• Background in sports or baseball business and event operations preferred.

Working Conditions:

• Must be able to work a flexible schedule, including long hours, evenings, weekends, and holidays.
• Works in both standard office settings and outdoor stadium environments in varied weather conditions.
• Occasional travel may be required.

The above is intended to describe the essential job functions, the general supplemental functions and the essential requirements for the performance of this job. It is not to be construed as an exhaustive statement of all supplemental duties, responsibilities, or nonessential requirements. The Company has the right to change, modify, suspend, interrupt or cancel in whole or in part any job functions outlined in a job description at any time and without advance notice to the colleague. All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Detroit Tigers.

Detroit Tigers is an Equal Employment Opportunity employer.

All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

Ilitch Companies and our colleagues are committed to being the best in all that we do - whether it's providing a delicious, quality meal from Little Caesars, delivering fresh food to our Little Caesars restaurants, baking quality food products at Champion Foods, supporting world‑class teams like the Detroit Red Wings and Detroit Tigers or offering unforgettable live entertainment at top‑rated venues like Little Caesars Arena, the Fox Theatre, Pine Knob and other area locations.

Formed in 1901, and a charter member of the American League, the Detroit Tigers have won four World Series and 11 American League Championships. Since being purchased by the Ilitch family in 1992, the club has made two World Series appearances, established record‑setting attendance, and played host to the 2005 Major League Baseball All‑Star Game. The Tigers have developed a young core of talent through the Major League Baseball Draft, intentional free agency, and player trades, while implementing a long‑term strategy focused on sustainable success. In 2022, Chris Ilitch, chairman and CEO of the Detroit Tigers, hired Scott Harris as the club’s President of Baseball Operations.