Manager, Brand Management

Netflix, Inc.; Los Angeles (CA); On-site; USD 185,000 - 308,000; Full time

Benefits offered by this job

Health plans

Mental health support

Stock options

Retirement plan

Paid time off

Job summary

Netflix, Inc. is seeking a Manager, Brand Management to drive global brand moments and partner with Sr. brand managers and cross-functional teams.

You will own end-to-end initiatives, balance strategy with execution, and help scale our brand across markets. The role requires strong relationship-building, exceptional communication, and the ability to operate with ambiguity in a matrixed organization, delivering measurable brand impact.

Qualifications

• 7-10+ years of experience in brand marketing, agency management, entertainment marketing or related field.
• Strong project management and organizational skills for multiple workstreams.
• Excellent relationship-building and credibility across teams without direct authority.
• Strong written and verbal communication for senior stakeholders.
• Ability to operate within defined scope while growing ownership.
• Experience supporting creative teams or matrixed organizations.
• Detail-oriented with strong problem-solving and organizational skills.
• Comfortable balancing high-level strategy with execution details.

Responsibilities

• Stewardship: surface brand opportunities and prioritize with Sr. Managers and Directors.
• Be a Partner to Key Regions: serve as main contact for defined markets and connect global teams.
• Development & Go To Market: own small to mid-scale projects across workstreams.
• Enable End to End Campaign: ensure cross-functional and market context is clear for execution.
• Drive Cross-Functional Integration: collaborate with Social, comms, title marketing, and editorial teams.
• Support UCAN Initiatives: assist UCAN lead on major brand initiatives like Women's World Cup and Kids & Family.
• Operational Support: manage forums, track status, escalate blockers, and cascade decisions.

Skills

Brand marketing

Relationship building

Communication skills

Strategic thinking

Cross-functional collaboration

Project management

Ambiguity handling

Execution focus

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Function & Role Overview

The global brand management function is dedicated to shaping the global perception, connection, and experience of the Netflix brand, ensuring it resonates with diverse audiences worldwide and aligns with the company’s strategic objectives. Netflix's brand management team sits within the Brand Creative Studio (BCS) and is collectively responsible for building and maintaining our brand's equity, globally. The Manager, Brand Management owns manager-level responsibilities within established workstreams, partnering closely with Sr. brand managers and cross-functional partners within and beyond BCS. This role drives specific brand moments and projects from execution through completion, and serves as the go-to point of contact for select global markets, business units, and/or xfn partners activating and integrating the brand. While priorities are set by senior leads, this person is trusted to run with defined workstreams end-to-end, making the calls needed to keep them moving and exercising sound judgment along the way. The ideal candidate is a strategic thinker, an enabler of breakthrough creative ideas, and a cross-functional relationship-builder — someone who earns trust without formal authority and is ready to grow into fuller ownership of workstreams over time. Strong understanding of brand management, marketing, and consumer behavior is essential, as is comfort operating in complex, ambiguous organizations. Success in this role is measured as much by the relationships built and BCS/Netflix fluency gained as by the delivery and impact of scoped initiatives.

Key Responsibilities

Stewardship

Assess Brand Opportunities: Serve as a key point of contact for cross-functional teams and business units surfacing potential brand opportunities, gathering context and framing them clearly for Sr. Managers and the Director to prioritize against.

Be a Partner to Key Regions

Serve as the primary point of contact for a defined set of focus markets (e.g. Germany, Italy, Japan, South Korea, Mexico, France) seeking consultation from the broader BCS team on local brand marketing plans and work. In addition to providing BCS with visibility into local activity, you will also connect dots across global markets where relevant.

Development & Go To Market

Ownership of small to mid level projects across various workstreams while also supporting Sr. Manager and the Director on large scale initiatives.

Enable End to End Campaign and Creative Development

Support the core BCS functions (strategy, creative, design, ops & program management) by ensuring xfn and business unit context, objectives and considerations are clear and that xfn feedback is adopted where critical while still defending ambitious ideas.

Drive Cross-Functional Integration

Embed within key xfn teams from Social to comms, title marketing and editorial etc. to identify brand integration and activation opportunities to bring to the team for consideration.

Support our UCAN‑Specific Initiatives

Support the team's UCAN lead on major UCAN brand initiatives, including the Women's World Cup and Kids & Family, helping to strengthen UCAN adoption of our global brand strategy and foundations.

Operational Support & Enablement

Manage Operations on Key Projects: create and manage shared forums and tools that strengthen xfn and regional connection to the center and thinking and enable the global brand team to scale our efforts. Maintain Project Health & Coordination: track status, surface blockers, and connect the right people at the right time to keep brand initiatives moving. Cascade decisions and updates across teams and regions, and flag risks to project health early. Provide Thought Leadership & Inspiration: Bring a ground-level point of view back to the team, and use it to sharpen how we prioritize and scale our global brand-building efforts.

Qualifications

• 7-10+ years of experience in brand marketing, agency account management, entertainment marketing or a related field.
• Strong project management and organizational skills, with the ability to manage multiple concurrent workstreams.
• Excellent relationship‑building instincts, with the ability to earn trust and credibility across teams without direct authority.
• Strong written and verbal communication skills, with the ability to synthesize information clearly for senior stakeholders.
• Ability to operate effectively within a defined scope while building toward greater ownership and independence.
• Experience supporting creative teams or working in matrixed organizations with multiple stakeholders.
• Detail‑oriented with strong organizational and problem‑solving skills.
• Comfortable toggling between high‑level strategy and executional detail.

Compensation

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top‑of‑market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $185,000.00 - $308,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family‑forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full‑time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full‑time salaried employees are immediately entitled to flexible time off.

Culture & Values

Netflix is a unique culture and environment. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best‑in‑class TV series, documentaries, feature films and games. Our members control what they want to watch, when they want it, in one simple subscription. We’re streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world’s biggest fans of entertainment, and we’re always looking to help you find your next favorite story.