Manager, Brand Communications, Essentials

hyatt; Chicago (IL); On-site; USD 98,000 - 125,000; Full time

Job summary

Hyatt Hotels Corporation seeks an enthusiastic communications manager to join our Global Communications team. This role shapes global communications strategy for the Essentials brand portfolio and builds awareness through compelling consumer storytelling for guests, customers, and owners.

From planning to execution, you will collaborate with brand, regional, owner and development teams, support openings, milestones and property initiatives, and guide media relations and messaging across Hyatt’s

Qualifications

• 5-7 years of communications experience with consumer brands and media relations.
• Ability to translate business priorities into external communications plans and storytelling.
• Strong project management and collaboration across teams.

Responsibilities

• Lead integrated brand communications and news engine planning for Essentials brands.
• Develop audience-specific communications strategies and storytelling aligned with priorities.
• Identify compelling story angles and translate insights into media opportunities.
• Lead proactive and reactive media relations and coordinate spokespeople.
• Manage day-to-day PR agency relationships and oversee deliverables.
• Support owner, operator and development communications with compelling stories.

Skills

Communications experience

Media relations

Storytelling

Project management

Travel readiness

Tools

AI-enabled tools (ChatGPT)

Job description

The Opportunity

Hyatt Hotels Corporation seeks an enthusiastic communications manager join our Global Communications team. This position will help shape global communications strategy and execution for Hyatt's rapidly expanding Essentials brand portfolio (Caption by Hyatt, Hyatt Place, Hyatt House, Unscripted by Hyatt, Hyatt Studios, Hyatt Select and UrCove by Hyatt), which includes some of the company's newest and fastest-growing brands. The role will help build awareness of these brands, strengthen their distinct identities and develop communications that connect with guests, customers, and owners.

At its core, this role is focused on consumer and corporate customer storytelling - finding the stories, ideas and opportunities that help people understand and choose Essentials brands. The role will also partner with brand, regional, owner and development teams to support milestone groundbreakings and openings and other property initiatives. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We're proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

In collaboration with the Director of Essentials Communications, you will translate portfolio and company priorities into strategic external communications plans, news engine activations and storytelling initiatives. You will bring Hyatt’s Essentials brands to life for consumer, corporate customer, owner and development audiences while supporting priority openings, milestones and property initiatives.

• Lead integrated brand communications and news engine planning, messaging and initiatives that drive consumer preference and strengthen the reputation and relevance of Essentials brands.
• Develop and execute audience-specific communications strategies and storytelling aligned with Hyatt’s strategic priorities, brand positioning and growth objectives.
• Identify compelling story angles, emerging trends, potential partnerships, cultural moments and news opportunities, translating them into ideas that generate media interest.
• Develop creative consumer activations, bold storytelling and innovative ideas that bring Essentials brands to life, particularly newer brands entering the market and priority hotels.
• Lead proactive and reactive media relations for Essentials brands, including media opportunities, pitches, spokespeople, interviews and inbound requests.
• Collaborate with Essentials portfolio leaders on communications needs, including media interviews and speaking engagements, and develop and edit press releases, bios, messaging documents, briefing books and talking points.
• Manage the day-to-day PR agency relationship, providing direction and oversight to ensure deliverables, timelines and results align with portfolio priorities (as applicable).
• Serve as a liaison among regional and global communications teams, brand portfolio communications teams, social and internal communications partners, and the PR agency.
• Support owner, operator and development communications by translating portfolio performance, brand relevance and growth opportunities into compelling stories and communications materials.
• Establish communications objectives and measurement plans, track results and use insights to refine future storytelling and programming.

Experience Required:

• 5-7 years of communications experience, with a focus on consumer brand communications and media relations.
• High degree of personal and professional savvy and experience to inspire confidence among all audiences and at all levels of the organization.
• Extensive media relations/spokesperson, agency/outside resource management experience.
• Highly creative and curious storyteller who can identify distinctive story angles, anticipate trends and translate insights into timely, relevant communications opportunities
• Proficient using AI-enabled tools, including ChatGPT, to support research, ideation, drafting and workflow efficiency, with sound judgment regarding accuracy, confidentiality and appropriate use.
• Strategic, creative and adaptable thinker who can develop and execute plans that deliver measurable results.
• Strong business acumen, sound judgment and the ability to navigate complex communications and organizational issues.
• Excellent planning, project management, time management, communication and decision-making skills.
• Ability to build trusted relationships and work effectively with leaders, cross-functional teams and agency partners.
• Empathetic, thoughtful and highly collaborative approach, with a strong commitment to quality and integrity.
• Proven success managing large-scale, multifaceted projects.
• Ability to travel 10-15 percent of the time, including property visits and press trips

Experience Preferred:

• Agency experience and/or management is a plus.
• Experience in the travel, tourism or hospitality industries strongly preferred

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

The salary range for this position is $98,000 - $125,000 . This position is also eligible to earn incentive awards, an annual bonus, monthly or quarterly incentives, etc.

The final pay rate/salary offered to the successful candidate will depend on experience, skill level, and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.