Manager, Brand Building Insights

Mondelez España Galletas Production SLU; East Hanover (NJ); On-site; USD 122,000 - 168,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Life insurance

Disability insurance

Retirement plans

Paid leave

Education programs

Paid holidays

Job summary

Mondelēz International in East Hanover, New Jersey seeks a Manager, Global I&A Oreo to deliver consumer-centric insights and analysis that unlock sustained growth for Oreo across markets.

You will partner with marketing, develop and execute learning plans, and collaborate across Global and local teams, using qualitative and quantitative data, social listening, and advanced tools to inform strategic recommendations.

Qualifications

• 10+ years in brand/category insights & analytics roles.
• Bachelor's Degree required; MBA preferred.
• Experience across developed and emerging markets; cross-cultural collaboration.

Responsibilities

• Partner with the Oreo Marketing team to guide brand trajectory with strategic recommendations.
• Develops & executes learning agenda to support growth strategy for Oreo.
• Coordinate with Global Oreo Marketing on brand purpose, creative, and renovation projects.
• Collaborate with key Oreo markets to share learnings and implement global plans.
• Lead discussions on consumer and shopper insights to drive growth opportunities.
• Utilize in-market tracking tools, custom research, and data sources to illuminate insights.
• Explore new tools like social listening and AI technologies.
• Collate brand insights from Demand Spaces, MARCO, panel, and retail data.
• Co-own brand & category performance tracking and leadership meeting prep.

Skills

Brand insights

Analytics

Cross-functional collaboration

Education

Bachelor's Degree

MBA

Job description

R-174215 | East Hanover, New Jersey, United States| 1 other location(s) available

Are You Ready to Make It Happen at Mondelēz International?

The Manager, Global I&A Oreo will be a critical partner in delivering powerful consumer-centric insights and analysis to unlock sustained growth for Oreo across the Key Oreo markets.

This role requires a strong & effective collaborator and communicator capable of telling compelling stories that influence cross- functional stakeholders and managing projects with a bias for action. You will need to develop and execute learning plans for the Oreo, landing them with clear implications & recommendations. You should have experience in custom qualitative and quantitative research, brand building and innovation, and have a curiosity to explore new approaches & methods.

How you will contribute

You will:

• Partner with the Oreo Marketing team and guide the brand trajectory through a strong understanding of the brand, category, consumer context, bringing clear strategic recommendations through a triangulation of insights.
• Develops & executes learning agenda in support of growth strategy (renovation, innovation, equity and commercial) for Oreo
• Partners with Global Oreo Marketing team to develop and align Global Brand purpose, brand creative, visual identity, brand architecture, renovation, innovation projects etc.
• Partner closely with the key Oreo markets to ensure cross pollination of learnings across Global/ local but also sharing BIC learnings from one market to others
• Acts as a key driving force on the Oreo Growth Acceleration teams, framing the consumer & shopper problems to solve, helping to drive the strategic thinking and challenging the team to think outside the box; partner very closely with the Business Unit teams to tap into deep local insights and operationalize the global strategy/plans.
• Leverages mix of in-market tracking tools, custom research and macro consumer/shopper thought leadership in service of illuminating consumer centric category and brand growth opportunities.
• Explore and introduce new technologically advanced tools and research techniques around social listening, AI, etc.
• Collate powerful brand insights from rich data sources like Demand Spaces, MARCO, panel, retail etc.
• Co-own brand & category performance tracking to keep a pulse on the brand, think through leading and lagging indicators
• Support the preparation for key leadership meetings, bringing insights and a clear POV on brand strengths/ challenges and way forward

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Direct experience working across developed and emerging markets, effectively liaising across different countries & cultures, preferred but not essential.
• Experience in leveraging different types of data (e.g. custom qualitative & quantitative, syndicated quantitative data, Nielsen scan data, social data, big data etc) and cutting-edge tools & capabilities to unlock powerful insights and successfully deploy them in the organization.
• Innovative mindset, comfortable with ambiguity, thinking outside the box and challenging the status quo.
• Strategic, decisive, and proactive leader and project manager; highly collaborative team player
• Strong bias for action, able to drive strategic outcomes through influence, collaboration & organizational savviness.
• Persuasive and effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action.

Job specific requirements:

• Bachelor's Degree required; MBA preferred.
• 10+ years in brand/category insights & analytics roles
• Prior experience working on a brand preferred.

Salary and Benefits

The base salary range for this position is $122,000 to $167,750; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.No Relocation support available

Job Description

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.

Mondelez Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf ; EEO is the Law Poster Supplement ; Pay Transparency Nondiscrimination Provision ; Know Your Rights: Workplace Discrimination is Illegal

Job Type

RegularBrand Building insightsInsights