Manager, B2B Retention, DoorDash for Business
DoorDash
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Job summary
DoorDash is seeking a Manager of Retention Marketing to drive CRM and lifecycle initiatives for the DoorDash for Business product suite. You will design personalized communications for administrators and users, and lead end-to-end campaigns across email, push, SMS, and in-app messages with cross-functional teams.
You will use Braze, Sigma, and Tableau to measure impact, optimize results, and share insights.
Qualifications
- 5-7+ years of experience in marketing or growth, including lifecycle, email, CRM, or retention marketing.
- Experience in B2B/B2B2C is a plus.
- Familiarity with CRM technology including ESPs (Braze a plus) and segmentation tools.
- Strong analytical skills and data-driven marketing expertise.
- Proven track record with cross-channel campaigns and stakeholder management.
- Proficiency with data visualization platforms such as Sigma and Tableau.
- Bachelor’s degree or equivalent experience.
Responsibilities
- Develop, test and implement CRM strategies to improve key metrics.
- Personalize communications based on administrators and users' needs.
- Execute end-to-end campaigns from brief to launch.
- Lead channel communications strategy across product marketing and partnerships.
- Oversee creative review, audience segmentation, and stakeholder feedback.
- Analyze campaigns, set benchmarks, and share regular performance reports.
- Collaborate with partner teams to share best practices and insights.
Skills
Education
Tools
Job description
DoorDash for Business provides meals solutions to companies, but we aren’t stopping there. Our mission is to become a premier benefits partner for executives, employees and administrators across the globe, leveraging the DoorDash platform to deliver industry-leading selection, quality, and customer service to every business customer, for every business use case. We are building an entrepreneurial, customer-obsessed, and fast moving team to create the right products and services for the future of work.
DoorDash for Business provides meals solutions to companies, but we aren’t stopping there. Our mission is to become a premier benefits partner for executives, employees and administrators across the globe, leveraging the DoorDash platform to deliver industry-leading selection, quality, and customer service to every business customer, for every business use case. We are building an entrepreneurial, customer-obsessed, and fast moving team to create the right products and services for the future of work. The B2B Retention Marketing team is responsible for building lasting relationships with our audiences through personalized, scalable, cross-channel experiences that drive retention and engagement. We take pride in being the trusted advisor for channel strategy, and the prominent customer advocate to our cross-functional partners — navigating them through every step of their DoorDash journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.
As a Manager of Retention Marketing, you will be responsible for creating communications and lifecycle programs to increase adoption and activation of our DoorDash for Business product suite by company administrators and their employees / users (think B2B2C). You will collaborate with key stakeholders of the DoorDash for Business team, including product, eng, operations, and other marketers to move key business metrics through the use of CRM channels (email, push notifications, SMS, and in-app messaging). This role is perfect for someone who thrives in a fast-paced environment, excels at navigating ambiguity, and has a strong sense of ownership.
- Develop, test and implement CRM strategies to improve key business metrics for DoorDash for Business. Experiment with new strategies and CRM tactics to increase conversion and deliver a personalized end-user experience.
- Create the strategy and framework to personalize communications based on the administrators needs and their users benefits.
- Execute end-to-end campaigns from strategy brief, to campaign build, QA, and launch.
- Manage cross-functional relationships with product marketing, operations, and product partners to lead the channel communications strategy for DoorDash for Business programs, including testing, iteration, and scaling.
- Manage the campaign strategy end to end. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
- Analyze campaign results, develop benchmarks, and create and share regular performance reports
- Align with partner teams regularly to share best practices and insights
- 5-7+ years of experience in marketing or growth overall; 4+ years of experience in lifecycle, email, CRM, or retention marketing. Experience working in B2B / B2B2C a plus.
- Familiarity with CRM technology including ESPs (Braze experience is a plus), segmentation tools, and complex data structures and systems.
- Strong analytical skills; able to create data-driven marketing campaigns and share impact.
- A record of driving business results via cross-channel marketing campaigns.
- Strong stakeholder management and interpersonal skills.
- Familiarity with data visualization platforms such as Sigma, Tableau, etc.
- Extremely organized, dependable, self-motivated & ability to multi-task.
- Bachelor’s degree or equivalent experience.
We expect this position to be filled by 9/19/2026.
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$142,800—$210,000 USD
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.
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