Manager, Audience Insights

DoorDash USA; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading delivery service company is seeking an Audience Insights Manager to drive brand strategies and inform marketing decisions. The ideal candidate has 5+ years in marketing research, excels in qualitative and quantitative analysis, and is adept at managing multiple projects in a fast-paced environment. The role offers an innovative culture and comprehensive benefits, including a 401(k) plan and paid leave.

Benefits

401(k) plan with employer matching

16 weeks paid parental leave

Wellness benefits

Commuter benefits match

Paid time off and sick leave

Qualifications

• 5+ years of experience in Marketing Research or Insights.
• Understanding various research types like segmentation and brand health.
• Experience with AI in research.

Responsibilities

• Lead research for brand positioning and campaign measurement.
• Manage creative testing program for optimization.
• Influence marketing strategies through insights.

Skills

Qualitative and quantitative research

Effective communication

Presentation skills

Organizational skills

Strategic thinking

Tools

Qualtrics

Crosstab tools

Stat testing tools

Job description

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

About the Team & the Role

The Audience Insights team partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions.

As an Audience Insights Manager, you will be joining our Brand Insights function at a unique, exciting, and pivotal time. This role will be focused on supporting our Brand goals and objectives on a variety of projects that will inform our strategies and campaigns.

• Lead research that informs brand positioning, creative effectiveness, and campaign measurement
• Manage and evolve our creative testing program to optimize work across channels
• Uncover drivers of brand health, and identify opportunities for growth
• Influence Marketing leadership decisions and act as a thought partner cross-functionally

You're excited about this opportunity because you will…

• Use creativity and technical expertise to execute the process needed for qualitative and quantitative research
• Synthesize learnings to formulate compelling stories that stimulate decisions
• Build and oversee vendor relationships and run studies completely from scratch, in house
• Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet the business needs
• Establish tools and processes that centralize information and get it in the hands of strategic partners when they need it the most
• Contribute to the team’s cultivation of a company culture that can identify and action against insights
• Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: consumers, merchants & dashers.

We are excited about you because you…

• Are innately curious about people and want to understand what makes them tick
• Thrive in fast-paced atmospheres with multiple priorities to tackle
• Have effective communication skills that establish trust while defending the needs of the audience
• Have excellent presentation skills that can engage business partners
• Have exceptional organizational skills with the ability to establish necessary paths to get work completed
• Are strategic and business-minded, continuously pushing for the “so-what” in data trends
• Have an ownership mentality over your projects and enjoy working both independently and collaboratively to hit goals
• Can thrive working in a flexible, sometimes ambiguous or unpredictable working environment.

… and have the following experiences

• 5+ years of experience in Marketing Research or Insights
• An understanding of different types of research such as concept development, script testing, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques
• Comfort with self-moderating 1-on-1 interviews
• Creative and collaborative - you love working with a team and solving challenging problems
• Understanding of Qualtrics -or- extensive experience with programming surveys
• Expertise with brand tracking research - leveraging crosstab tools, stat testing tools, and indexing
• Experience with AI in research with clear understanding of where it can accelerate
• Experience writing Insights proposals or learning plans, suggesting the best research methodologies to meet project objectives and explaining them to non-researcher stakeholders

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws.

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives.