Manager Area Sales

Coca-Cola Consolidated; Roanoke (VA); On-site; USD 86,000 - 125,000; Full time

Benefits offered by this job

401(k) match

Health coverage

Employee stock purchase plan

Job summary

Coca-Cola Consolidated in Roanoke seeks an Area Sales Manager to lead a sales market, drive revenue, and deliver business plans through the Sales and Delivery organization. The role requires coaching districts, improving market share, and aligning cross-functional teams to meet targets.

The position emphasizes leadership, strategic planning, and strong customer engagement in a dynamic beverage environment with growth opportunities and comprehensive benefits.

Qualifications

• High School diploma or GED is required.
• Bachelor's degree preferred but not required.
• Experience in beverage or related industry is strongly preferred.

Responsibilities

• Coaches and trains District Sales Managers to deliver results.
• Drive market share growth and develop teammates.
• Lead cross-functional collaboration to meet and exceed goals.
• Maintain strong customer relationships and execute commercial plans.
• Monitor performance metrics and report to management.
• Ensure accurate execution of merchandising standards and inventory.

Skills

Advanced selling skills

Proven leadership ability

Analytical problem solving

Attention to detail

Sales management

Strong communication

Safety conscience

Education

High School diploma or GED

Bachelor's degree preferred

Tools

MS Word

Excel

PowerPoint

Job description

Locations: Roanoke

$86,000.00 - $124,500.00 , depending on experience

Uncap Your Potential at America's Largest Coca-Cola Bottler — Pour Your Passion into Purpose!

We're more than beverages—we're building meaningful careers and vibrant communities. Join our team where your talent meets purpose, and every teammate directly shapes our success.

• Career Growth: Clear pathways to advance and develop your career
• Competitive Benefits: 401(k) match + health coverage + employee stock purchase plan
• Purpose-Driven: Create meaningful impact in the communities you serve
• Professional Development: Dedicated training + personalized mentorship

Join us - your refreshing new chapter starts here!

Job Overview

The Area Sales Manager (ASM) is responsible for the direct management and leadership for an assigned sales Market. The ASMis responsible for leading the direction, execution, and proper reporting of outcomes to the appropriate levels of management to ensure expected revenue goals are met. The ASM also ensures the delivery of a business plan by leading the Sales and Delivery organization to identify opportunities, establish goals and objectives to deliver business plan and goals; balance stakeholders; manage business changes; ensure new program benefits are obtained; monitor key performance metrics, and managing resources efficiently.

Duties & Responsibilities

• Coaches, teaches, and trains District Sales Managers to successfully deliver results
• Drives RED improvement and collaborates with Coca-Cola North America (CCNA) and other key stakeholders to grow market share and develop teammates
• Fosters a fun, results-driven work environment that achieves its results in a safe, professional, and ethical environment
• Provides honest assessments of team members for effectiveness and development and resources for learning to create strategic developmental plans necessary to support continuous improvement and career growth opportunities
• Owns customer service, relationships, and growth with internal and external stakeholders through the establishment of positive, profitable, selling relationships with key customers to drive successful execution of our commercial plans in the market
• Leads the strengthening of community relationships through collaboration and sharing of best practices within our industry and developing and influencing solutions for National and local customers to grow profitably
• Defines Look of Success (LOS) and ensures understanding through effective communication and establishment of accountability of team members while tracking and reporting results accurately
• Delivers operating plan by managing all relevant activities, including but not limited to administrative duties to support the business plan and establishing a positive rapport within the communities of assigned market
• Leads cross-functional collaboration by partnering with other functional departments including Warehouse department leaders to ensure shared expectations are met and exceeded
• Establishes management routines to ensure communication between all departments is maintained; providing input and direction regarding merchandising standards, set integrity, product supply, forecasts, and capacity efficiencies, inventory risks to maximize revenue
• Manages, leads, and motivates a team to deliver results by communicating company goals, safety practices, and deadlines; engaging and developing teammates through effective performance management, and coaching and training
• Implements continuous improvement methods while maintaining customer focus, and embodiescompany purpose and values to inspire servant leadership

Knowledge, Skills, & Abilities

• Shared Company Ethics, Values
• Advanced selling skills
• Proven leadership ability, personnel management skills
• Excellent problem solving, analytical skills
• Strong attention to detail
• Sales management skills
• Excellent safety record, excellent driving record required (a 7-year Motor Vehicle Record will be reviewed)
• Proven customer management ability strongly preferred
• 7 years progressive management experience in soft drink, beverage industry or related industry strongly preferred
• Excellent PC skills (MS Word, Excel, PowerPoint)
• Ability to work a flexible schedule as needed
• High School diploma required, college degree strongly preferred
• Collaboration with internal and external customers, inspires and motivates others, aspires to train and develop others
• Strong Communication on all platforms
• Managerial courage

Minimum Qualifications

• High school diploma or GED
• Valid Driver’s License

Preferred Qualifications

• Knowledge acquired through 5 to up to 7 years of work experience
• Bachelor's degree is strongly preferred but not required

Work Environment

Work environment will vary

Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.