Manager 2, Growth Technology — Web & App Content Management

Intuit, Inc.; United States; On-site; USD 154,000 - 209,000; Full time

Job summary

Intuit, Inc. is seeking a Growth Technology Manager to lead a team driving customer growth for TurboTax and Credit Karma across web and app experiences. You will build tools enabling marketing velocity, bring deep expertise in CMS, experimentation, personalization, and marketing tech integration.

You will partner with performance marketing and GEO/SEO initiatives, guide AI-enabled development, and implement governance and data attribution frameworks to scale delivery across platforms.

Qualifications

• 8+ years spanning program management, digital marketing, and product management roles including 3+ years leading people.
• 3+ years managing content management systems, personalization and experimentation platforms, and front-end web development with a track record running content operations at consumer scale.
• 1+ year driving strategic vision in product and technology
• 3+ years in deep partnership with performance marketing (GEO, SEO, Paid, CRM)

Responsibilities

• Lead a team to drive customer growth across web and app for TurboTax and Credit Karma.
• Build tools enabling marketing faster with deep expertise in web marketing, CMS, CRO and personalization platforms.
• Own marketing technology capabilities including campaign management, analytics instrumentation, SEO/GEO, CRM and email integration.
• Foster AI governance, tooling, evaluation frameworks, and data attribution to scale delivery.

Skills

Program management

Digital marketing

Product management

People leadership

Content management systems

Personalization platforms

Front-end development

GEO/SEO

AI tools

Performance marketing

Tools

CMS platforms

A/B testing

Experimentation tools

CRM & Email integration

Front-end web tech

Job description

Growth Technology is the commercialization platform team for Intuit's Consumer Group (powering TurboTax and Credit Karma). This role has the depth of both web and app domain to deliver experiences to tens of millions of customers every year.

About the Role

As M2, Growth Technology Manager, you will lead a team to drive customer growth to TurboTax and Credit Karma by enabling rich experiences across web and app. You will build tools that enable marketing faster and carry deep expertise in web marketing, governance, content management systems, CRO through experimentation and personalization platforms, marketing technology, GEO, SEO, ASO, front-end web development, and AI tools.

Responsibilities

• Content management: structured and headless content management, content modeling, schema design, CMS authoring at scale, digital asset management.
• Experimentation and personalization: A/B and multi-armed bandit design, segmentation and targeting, portfolio-level experiment planning.
• Marketing technology: campaign and offer management platforms capability, instrumentation for analytics and ad-technology, pricing surfaces, CRM and email integration, SEO and generative engine optimization (GEO).
• AI, data and delivery: MCP-based tooling, agentic authoring and QA, evaluation frameworks, AI governance, AI-assisted development environments; understanding of data and attribution; portfolio and intake tooling, capacity modeling.

Qualifications

• 8+ years spanning program management, digital marketing, and product management roles including 3+ years leading people.
• 3+ years managing content management systems, personalization and experimentation platforms, and front-end web development with a track record running content operations at consumer scale.
• 1+ year driving strategic vision in product and technology
• 3+ years in deep partnership with performance marketing (GEO, SEO, Paid, CRM)

How you work

This role calls for product judgment, technical fluency, and delivery management in equal measure. You will run a live delivery operation and set the direction it moves in at the same time.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs see more about our compensation and benefits at Intuit®: Careers | Benefits. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is: San Diego $154,000 - $208,500