Madison - Audience Development Manager

Nashville Public Radio; Madison (WI); On-site; USD 70,000 - 100,000; Full time

Job summary

A community-focused media organization is looking for an Audience Development Manager in Madison, Wisconsin. This role requires crafting effective local marketing strategies and engaging with the community to grow the audience. Candidates should have over 3 years in marketing, a passion for local culture, and strong social media skills. The position is full-time, primarily remote, with a competitive salary and excellent benefits.

Qualifications

• 3+ years experience in marketing or audience engagement, ideally in a media or editorial environment.
• Deep familiarity with the leading social platforms for audience strategies.
• Strong writing and voice skills to sound engaging and on-brand.

Responsibilities

• Develop and execute a localized marketing plan and budget.
• Coordinate with the central marketing team for giveaways and influencer campaigns.
• Manage local PR outreach and build relationships with media outlets.

Skills

Marketing strategy development

Audience engagement

Social media management

Content creation

Project management

Job description

The Role

City Cast is seeking a highly creative and capable marketing professional with a strong local network to help build the City Cast Madison brand, grow its audience, and engage its fans. The Audience Development Manager will be responsible for developing and executing a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond. Our ideal candidate loves getting out in the city, and has a keen sense of the local brands, events, and cultural moments that City Cast Madison should tap into to expand and ignite its fan base.

Application Due: April 13, 2026

Key Responsibilities

Planning and Strategy

• Collaborate with City Cast's central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
• Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
• Help ideate on swag or merch when needed for membership or marketing campaigns
• Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments
• Work with Executive Producer to identify regular opportunities to weave members into content across platforms
• Work with HQ membership team to develop special local member incentives such as locally designed artists prints
• Develop creative ideas for attracting, engaging, and retaining members
• Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit
• Handle all marketing and engagement aspects of the local social media strategy

Driving Growth and Engagement

• Coordinate with the central marketing team to execute giveaways and influencer campaigns
• Attend IRL events on City Cast's behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our presence is highly engaging to potential audience
• Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit
• Adapt national creative campaigns for local audiences across platforms
• Collect and create local content for marketing team to use in digital ads promoting City Cast Madison
• Manage local PR outreach, building relationships with other local media outlets
• Plan and execute at least four member events per year with support from HQ membership team
• Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social
• Serve as the primary point of contact with the City Cast Madison membership base, engaging and activating members at member events and in a closed chat group
• Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
• Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast's brand, voice, and overarching marketing strategy
• Track, analyze, and share out social performance and growth metrics

Requirements

What We're Looking For

• 3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
• Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
• Deep knowledge of Madison's local culture, institutions, events, who is influencing who, and online communities
• Strong writing and voice skills — you know how to sound human, engaging, and on-brand
• A high level of organization, planning, and project management skills
• A natural brand evangelist and community builder who is energized by making connections and getting out in the city

Benefits

The Audience Development Manager will report to the Executive Producer of City Cast Madison. This position is full-time, with excellent benefits. The annual salary range is $70,000 - $100,000 depending on experience. You must be local, though work will be primarily remote. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. We encourage everyone to apply.