Audience Development Manager

Nashville Public Radio; Pittsburgh (Allegheny County); Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Excellent benefits

Equal opportunity employer

Inclusive workplace

Job summary

A local media organization is seeking an Audience Development Manager to drive audience growth and engagement for City Cast Pittsburgh. This role involves building a passionate community around a new local media brand through social media, partnerships, and events. The ideal candidate has at least 2 years of experience in social media or community management, a deep understanding of local culture, and the ability to communicate effectively. This is a full-time position with an annual salary range of $70,000-$100,000, primarily remote with local residency required.

Qualifications

• 2+ years experience in social media, audience engagement, or community management.
• Experience driving audience growth strategies for a brand.
• Deep knowledge of Pittsburgh's local culture and online communities.

Responsibilities

• Engage with the audience daily across all platforms.
• Develop localized marketing plans in conjunction with the national marketing team.
• Collaborate with local organizations for partnerships and events.

Skills

Social media engagement

Audience growth strategies

Knowledge of local culture

Writing and voice skills

Content creation for TikTok and Instagram

Organizational skills

Collaboration

Job description

The Role

City Cast is seeking a passionate community and brand builder to join our City Cast Pittsburgh team as Audience Development Manager. This person will be the engine behind our local audience growth efforts and our broader relationship with our fans in your city. The ideal candidate comes prepared to build fandom around this new local media brand through marketing tactics including social media strategy, partnerships, membership and events.

Application Due: March 16, 2026

Key Responsibilities

Social Media & Audience Engagement

• Be the cultural pulse of the brand on social media, knowing what matters to the local community, who is influencing local culture, and what content matters most to our audience. Use this knowledge to inform local podcast and newsletter topics and also to inform HQ marketing approaches
• Work with Executive Producer, Creative Producers and Host to develop content and engagement approaches across TikTok, Instagram, YouTube, and Reddit
• Engage with our audience daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
• Identify and share back analytics, trends, wins, and learnings from social performance
• Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast's brand, voice, and overarching marketing strategy

Local Marketing & Membership Execution

• Develop approach to localized marketing plan and budget spend in conjunction with national marketing team
• Collaborate with the marketing by executing on partnerships, sponsorships, events and collaboration opportunities with local organizations and like-minded brands
• Help execute PR opportunities at the local level
• Collect and create local content for the marketing team to use in ads promoting City Cast Pittsburgh
• Collaborate with the national membership team to optimize the local member experience
• Share back local insights, cultural dynamics, city trends, and innovative ideas with City Cast marketing and membership teams to inform our work nationally

Requirements

What We're Looking For

• 2+ years experience in social media, audience engagement, or community management
• Experience driving audience growth strategies for a brand
• Deep knowledge of Pittsburgh's local culture, institutions, events, who is influencing who, and online communities
• Strong writing and voice skills — you know how to sound human, engaging, and on-brand
• Familiarity with TikTok, Instagram, Reddit, and short-form video content creation
• Highly organized, self-directed, ready to roll up your sleeves, and energized by connecting with people
• A collaborative spirit who thrives in a startup-like environment

Benefits

The Audience Development Manager will report to the Executive Producer of City Cast Pittsburgh. This position is full-time, with excellent benefits. The annual salary range is $70,000-$100,000 depending on experience. You must be local, though work will be primarily remote. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. We encourage everyone to apply.