Machine Learning Engineer (User Growth & Intelligent Marketing) - Global e-Commerce

ByteDance; Seattle (WA); On-site; USD 148,200 - 300,960; Full time

Job summary

ByteDance is seeking a skilled software engineer to contribute to TikTok's e-commerce growth and marketing algorithms. You will work on personalization, user value modelling, and intelligent marketing techniques to improve DAU, penetration, and GMV across TikTok Mall initiatives.

The role emphasizes collaboration, strong coding foundations, and hands-on experience with large-scale data processing and AI-driven recommendations.

Qualifications

• Bachelor's degree or higher in CS/Math or related technical field
• Experience in C++ and Python; at least one Big Data tool (Hive/Spark/MapReduce) and one Deep Learning tool (TensorFlow/PyTorch)
• Strong foundation in algorithms and data structures with excellent coding skills
• Strong learning ability, curiosity, and good communication and teamwork skills
• At least 3 years of relevant experience in user growth or intelligent marketing

Responsibilities

• Participate in optimizing TikTok e-commerce growth and marketing algorithms, including core capabilities such as user value modelling, personalized messaging, recommendations, and intelligent marketing.
• Establish a user lifecycle data and value system to address core pain points and business challenges related to TikTok Mall user growth.
• Contribute to the implementation of product and technical solutions for user growth engines, such as personalized push notifications/emails, recommendation handling, etc., to increase e-commerce DAU and penetration rates.
• Optimize algorithms related to recall/sorting for new user recommendations, improving the relevance of traffic source handling and the accuracy and diversity of new user recommendations.
• Optimize intelligent marketing algorithms, utilizing uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth.

Skills

C++

Python

Algorithms

Communication

Teamwork

Education

Bachelor's degree in CS/Math or related field

Tools

Hive/Spark/MapReduce

TensorFlow/PyTorch

Job description

Responsibilities

About the Team

The TikTok E-commerce Recommendation and Marketing Algorithm team is responsible for algorithm and big data work on e-commerce innovation projects. Leveraging on our products, the team helps users discover and acquire great products, enriching their lives. In this team, we not only use recommendation and search algorithms to help users find items they are interested in but also employ risk control algorithms and intelligent platform governance algorithms to detect violations, ensuring a secure shopping experience. We build intelligent customer service technologies and large-scale product knowledge graphs to improve the efficiency of various transaction processes. Furthermore, we develop logistics and operations research algorithms to enhance supply chain efficiency, and we apply artificial intelligence to help merchants improve their operational capabilities. Our mission: To make high-quality products easily accessible, enabling everyone to enjoy a better life.

Responsibilities

• Participate in optimizing TikTok e-commerce growth and marketing algorithms, including core capabilities such as user value modelling, personalized messaging, recommendations, and intelligent marketing.
• Establish a user lifecycle data and value system to address core pain points and business challenges related to TikTok Mall user growth.
• Contribute to the implementation of product and technical solutions for user growth engines, such as personalized push notifications/emails, recommendation handling, etc., to increase e-commerce DAU and penetration rates.
• Optimize algorithms related to recall/sorting for new user recommendations, improving the relevance of traffic source handling and the accuracy and diversity of new user recommendations.
• Optimize intelligent marketing algorithms, utilizing uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth.

Qualifications

Minimum Qualifications

• Bachelor's degree or higher in Computer Science, Computer Engineering, Mathematics or related technical discipline.
• Experience in C++ and Python; at least one of the Big Data tools (For eg. Hive sql/Spark/Mapreduce; at least one of the Deep Learning tools(For eg. Tensorflow/Pytorch).
• Strong foundation in algorithms and data structures, with excellent coding skills.
• Strong learning ability, curiosity, and good communication and teamwork skills.
• At least 3 years of relevant experience in user growth or intelligent marketing.

Preferred Qualifications

• Candidates who have published papers in top AI conferences/journals or achieved notable results in ACM/Machine Learning competitions
• Experience in recommendation systems, advertising, user growth, intelligent marketing, or related fields, with expertise in LTV estimation, uplift modelling, operations research, sequence modelling, or multi-scenario modelling optimization is a plus.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $148200 - $300960 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.