Lyft Business Strategy Manager

Lyft; New York (NY); Hybrid; USD 118,000 - 147,500; Full time

Benefits offered by this job

Great medical, dental, and vision

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) plan with company match

Discretionary paid time off

18 weeks paid parental leave

Subsidized commuter benefits

Lyft credits and Lyft Pink

Job summary

Lyft is seeking a Business Strategy Manager in New York to accelerate growth in new and existing markets and shape partnerships for tailored transportation solutions. This role requires an analytical mindset and cross-functional collaboration to frame data into strategic direction.

You will lead efforts to identify new market segments, build business cases, and develop GTM strategies for Lyft Business. The position is hybrid, with in-office work three days weekly in NYC and potential flexibility.

Qualifications

• BS/BA in Business or relevant field; MBA a plus.
• 5+ years of experience in business strategy, management consulting, or related fields.
• Proven experience developing and executing go-to-market strategies for B2B products or services, ideally in transportation or tech.

Responsibilities

• Identify new use cases and market segments to define the next generation of B2B transportation solutions and growth.
• Develop comprehensive business cases with market sizing, competitive analysis, financial forecasting, and risk assessments.
• Monitor industry trends and competitive landscape to keep Lyft Business at the market forefront.
• Source and develop B2B partnerships end-to-end from assessment to cross-functional launch.
• Analyze key metrics and indicators to guide strategic decisions and outcomes.
• Collaborate with product, marketing, and analytics to align on strategic decisions and launch measurable initiatives.
• Create executive-level deliverables informing leadership across Lyft Inc.

Skills

B2B strategy

Analytical mindset

Cross-functional collaboration

Strategic planning

Data analysis

Education

BS/BA in Business or related field

MBA preferred

Job description

Overview

Lyft’s purpose is to serve and connect by fostering a work environment where all team members belong and have the opportunity to thrive. Lyft connects people to transportation, partnering with organizations to provide transportation solutions for business travel, employee commute, and client/customer rides. Lyft is looking for a Business Strategy Manager to accelerate growth in new and existing markets and shape partnerships to deliver tailored transportation solutions. This role is analytical and strategic, requiring collaboration across the Lyft Business organization and cross-functional teams to build consensus and support for segment-level goals.

You are a good fit if you are a self-starter with B2B strategy experience. An analytical mind and skill set are critical; the role requires understanding how to parse and frame data to guide strategic direction. A curious and proactive mindset is essential to join a high-performing team with big goals.

Responsibilities

• Identify new use cases and market segments to define the next generation of B2B transportation solutions, positioning Lyft Business for long-term, durable growth

• Develop comprehensive business cases, including market sizing, competitive analysis, financial forecasting, and risk assessments

• Monitor key industry trends and competitive landscape to ensure Lyft Business remains at the forefront of the market

• Source and develop B2B partnerships end-to-end — from opportunity assessment and commercial model through cross-functional launch — to open new growth channels for Lyft Business

• Analyze key business metrics and performance indicators using both quantitative and qualitative data to guide strategic decision-making

• Partner with product, marketing, and analytics to drive alignment on critical strategic decisions and turn them into launched, measurable initiatives

• Create executive-level deliverables to inform leadership teams across Lyft Inc.

Experience

• BS/BA in Business or relevant field; MBA a plus

• 5+ years of experience in business strategy, management consulting, or related fields, with a proven track record of delivering strategic business growth

• Proven experience in developing and executing go-to-market strategies for B2B products or services, ideally in the transportation or technology industries

• Strong analytical and problem-solving skills with the ability to synthesize data into actionable insights

• Excellent project management skills and strong attention to detail with the capability to work on multiple work streams/priorities simultaneously

• Comfort operating in ambiguity — takes a loosely scoped problem, structures it, and drives to a recommendation

• Track record of driving cross-functional initiatives and influencing senior stakeholders without direct authority

• Excellent communication skills, including the ability to present complex insights to various audiences

• Ability to thrive in a fast-paced, dynamic environment with a strong sense of ownership and accountability

• Partnership or business development experience a plus

• Familiarity with high growth or tech company operations a plus

Benefits

• Great medical, dental, and vision insurance options with additional programs available when enrolled

• Mental health benefits

• Family building benefits

• Child care and pet benefits

• 401(k) plan with company match to help save for your future

• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off

• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

• Subsidized commuter benefits

• Monthly Lyft credits and complimentary Lyft Pink membership

Workplace and Compensation

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $118,000 - $147,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.