Luxury Wholesale Marketing Manager

BoF Careers; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Ralph Lauren Corporation in New York is seeking a Manager, Luxury Wholesale Marketing to develop and execute omni-channel strategies for premium wholesale partners. You will translate seasonal direction into elevated activations across events, retail launches, and digital channels.

Collaborating with Marketing Leadership, Sales, Merchandising, and PR, you will ensure brand standards, drive growth, and deliver measurable ROI across luxury accounts.

Qualifications

• 5-10 years of marketing experience in wholesale, retail, or luxury.
• Strong understanding of luxury brand positioning and partner ecosystems.
• Excellent organizational and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and cross-functional collaboration skills.
• Proficiency in PowerPoint, Excel, and Word.

Responsibilities

• Support development and execution of luxury-focused wholesale marketing strategies.
• Translate brand direction into partner-ready programs, events, and activations.
• Plan and execute store openings, shop-in-shop launches, and digital platform launches.
• Ensure activations reflect luxury brand standards across physical and digital touchpoints.
• Partner with Sales, Merchandising, Global Marketing, Creative, Brand Image, Media, and PR to deliver aligned programs.
• Develop campaign materials and manage timelines and deliverables.

Skills

5-10 years experience

Luxury brand positioning

Cross-functional collaboration

Organizational skills

Multiple priorities

Strong communication

Tools

PowerPoint

Excel

Word

Job description

Ralph Lauren Corporation in New York is seeking a Manager, Luxury Wholesale Marketing to develop and execute omni-channel strategies for premium wholesale partners. You will translate seasonal direction into elevated activations across events, retail launches, and digital channels.

Collaborating with Marketing Leadership, Sales, Merchandising, and PR, you will ensure brand standards, drive growth, and deliver measurable ROI across luxury accounts.